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Why Betts Connect is Your Top Recruitment Software for Tech Sales

The Betts Team
April 24, 2024

Betts Connect is the top recruitment software platform for tech companies seeking to fill open sales, marketing, customer success and other go-to-market (GTM) positions. This proprietary hiring platform developed by the team at Betts Recruiting leverages our experience as an agency serving over 10,000 technology startups combined with the modern recruit-tech solutions, from advanced sourcing algorithms boosted by AI to built-in candidate engagement channels and features. 

Connect offers a more scalable and cost-effective approach to finding GTM candidates with experience in the technology sector, empowering hiring managers to source top talent faster than on a job board website and lock down guaranteed interviews with qualified candidates. We also offer several additional solutions to leverage, such as our Recruitment as a Service (RaaS) model which gives you access to all of the resources of a traditional recruiting agency at a fraction of the typical price.

Here is everything you need to know about Betts Connect and why it is the top recruitment software for tech sales, marketing and other GTM roles:

Betts Connect

The Betts hiring platform is a modern solution that is built by recruiters for recruiters, meaning that it was designed specifically to help solve the pain points of hiring managers in SaaS and other tech markets. Connect is tailored to take advantage of our years of experience as a recruiting agency helping technology companies scale their talent acquisition activities, merging this expertise with cutting-edge features and an extensive network of qualified candidates with backgrounds in tech sales and other go-to-market roles. With an advanced functionality suite and several layers of support available, the Betts Connect recruitment software is your best resource for tracking down the top talent you need to meet your sales goals and position your team for success no matter your hiring challenges.

Here are some of the top features and benefits of Connect:

  • Largest Tech GTM Network: Betts Connect is home to one of the largest collections of sales, marketing, customer success and other go-to-market candidates with backgrounds in tech. Tens of thousands of potential candidates can be viewed and sorted through at any given time, with more added every week.
  • Key Performance Metric Tracking: Every candidate profile features KPI (key performance indicators) related to their background and desired field, including useful sales benchmarks such as average deal size and titles or industries sold to. Hiring managers can filter through the metrics they are looking for and narrow down the search by location, length of experience and other factors to quickly find a consolidated list of right fit candidates.
  • Automated Sourcing: Automated algorithms – including AI toolsets – enable you to drill-down into the network and quickly match with candidates who fit your specific hiring criteria.
  • Seamless 3rd-party App Connections: Connect features integration with popular ATS (applicant tracking systems) such as Greenhouse and Lever, as well as with Zoom for video calling, to allow you to access data and functionality from these other apps in your recruitment software.

Betts Recruiting Agency

Connect is powered by the unique insights and expertise of a tech recruiting agency with nearly 15 years of experience in the sector and over 10,000 SaaS startups served. From entry-level to C-suite executive candidates, from Account Executives to Sales Engineers, and from Fintech to AI, we are your go-to staffing firm for all go-to-market jobs in technology. 

Here are some of the unique benefits you get with Betts Recruiting and Connect for your talent acquisition:

  • Data-driven Insights: From the yearly release of the Betts Compensation Guide to regular pulse checks on the hiring market, we stay on top of the latest updates for our network to ensure we scale your search for both your needs and to account for the current state of the GTM talent pool in technology.
  • Sourcing Your Unicorn Seller: The benefit of having a firm behind your hiring platform is receiving the support you need to refine your search and find your unicorn seller – the perfect fit for your sales motion and culture – faster and with greater success than working blindly with a job board.

Recruitment as a Service (RaaS)

What truly makes Betts Recruiting and Connect different from similar agencies and solutions is our unique approach to helping you hire top GTM talent at scale. Our Recruitment as a Service offering personifies this model by providing a way to make talent acquisition in tech scalable for all requirements, challenges and situations.

Here are the top benefits you gain from subscribing to our RaaS model:

  • End-to-end Support: In addition to a complimentary Betts CSM (Customer Success Manager) assigned to your Connect account, with Recruitment as a Service you also gain direct support from a recruiter who will work with you through every step of your hiring process inside and outside of the platform.
  • Cost-effective Hiring: For a subscription, you gain the support benefits of RaaS alongside access to Betts Connect, priced at the same cost of using an agency or RPO (recruitment process outsourcing) firm without a hiring platform. This model works like an RPO 2.0, giving you the best of both worlds without breaking your hiring budget.
  • Unlimited Scalability: For the cost of using Connect and gaining access to a full-time Betts recruiter, you can hire as many candidates as you need through Betts without paying any additional fees.

Comparing Betts Connect Versus Competitors

There are several platforms to choose from when looking to hire GTM talent for tech. See how Betts Connect stacks up to some of the top competing recruiting software solutions here:


LinkedIn tops out many lists for hiring platforms due to its extensive network and more user-friendly features than on traditional job search engines. However, it is still a social media network first and foremost, and accessing deeper talent acquisition functionality always involves paying fees that can become exorbitant the longer your recruiting search goes. Connect is designed as recruitment software specifically and will help you source your right fit candidate much faster and often for a lower cost over time.


Indeed is a job board trying to evolve into a true recruit-tech solution, having launched a new Hiring Platform to provide more extensive features than simple job listings and advertised postings. These include being able to schedule meetings from within the system – something which Betts Connect also does, without having to rely on the same type of rudimentary job postings and lack of candidate vetting that is still present in the Indeed Hiring Platform.


ZipRecruiter is the archetypal job search engine website where employers pay a fee to post and advertise open roles. To extend your sourcing reach you are able to pay for higher tier plans, but this does not remove the fundamental issues with the lack of any kind of candidate vetting or the poor matching algorithms, meaning that you are paying for more of the same. Connect provides you with access to qualified talent and data-driven search functions out of the gate with the entry price.

Hunt Club:

The Hunt Club Search Platform is a somewhat unique take on recruitment software – it essentially uses crowdsourcing to build its network of candidates. This esoteric approach has a few inherent issues, chief among them the lack of control of the types of candidates sourced as well as preventing being able to canvas a more diverse mix of talent. The Betts network is collected and added manually after each candidate is vetted by our recruiting team, ensuring access to qualified talent of all backgrounds in tech.


Rainmakers is both the name of a hiring platform and the agency behind it, and both focus on sourcing GTM talent in tech just like Betts. Despite these similarities, however, both the solution and the firm provide only a shadow of what the Betts team and Connect delivers with nearly twice as much experience in the market, a significantly longer list of clients served, cutting-edge automation, a proven system for sourcing top sales and marketing talent, and a model tailored for scalability specific to tech GTM hiring.

See Betts Connect in Action with a Demo

Betts Connect is your top choice for recruitment software focused on sales, marketing, ops and customer success jobs in the technology sector, giving you access to the biggest network of pre-vetted go-to-market talent with industry experience, innovative sourcing features and the expertise of the Betts Recruiting team. See this market-leading hiring platform in action for yourself – sign up for a demo today!
Contact Betts here to schedule your demo and see why this unique solution is your best bet for scaling your GTM hiring.