Projected to reach a market size of $348.41 billion by 2030, the robust EdTech industry is continuing to grow, driven by technological advancements and an increasing interest in lifelong learning and personal development. This trend is especially evident in North America, which dominated the global market and accounted for 35.62% of the total revenue in 2024.
Going forward, there is a wealth of opportunities for emerging EdTech businesses to introduce products that address the increased adoption of mobile devices in K-12 school districts, the digitalization of student assessments, the need for data privacy, and more.
This contributes to a growing demand for exceptional sales talent, who must bring industry expertise and emotional intelligence to engage with multiple stakeholders, manage long and varied sales cycles, and build lasting relationships. A specialized sales recruiting agency can match your company with candidates who have these skills, accelerating growth and helping you achieve your revenue goals.
Below is a list of the top ten sales recruitment agencies for EdTech businesses. These firms are distinguished by their industry focus, deep talent networks, and rigorous vetting processes to ensure your organization is matched with top talent.
1. Betts Recruiting
Betts Recruiting leverages its industry and functional expertise to match innovative tech companies with impactful GTM talent. The firm has partnered with over 10,000 high-growth organizations since 2009, including several in the EdTech sector, to build impactful sales teams and drive revenue.
For example, Rally Reader, a rapidly growing seed-stage startup, reached out to Betts Recruiting for help hiring its founding Account Executives and Customer Success Manager. Opting for the firm’s subscription model allowed Rally Reader to make three hires for the price of one, while also receiving white-glove services such as quota planning, compensation planning, offer letter guidance, and more.
Companies that use the firm’s subscription-based Recruitment as a Service (RaaS) model work closely with an industry-specialized recruiter and gain access to Betts Connect, a talent marketplace featuring the profiles and KPIs of over 2 million GTM candidates.
The firm’s Comp Engine also shares compensation benchmarks for all GTM roles, helping your organization stay up-to-date with market trends.
2. FieldPros
Founded in 2004, FieldPros partners exclusively with EdTech businesses in the K-12, higher education, and corporate learning/workforce development sub-sectors. Half of the team has backgrounds in teaching or EdTech sales, enabling them to provide valuable firsthand perspectives.
Recruiters take a collaborative approach to create customized search strategies that connect your organization with well-aligned talent. Since its inception, the firm has made over 1,000 placements and partnered with over 290 clients, demonstrating both its deep exposure to the EdTech industry and the breadth of its talent network.
3. Optimal Sales Search
Optimal Sales Search is a national firm that has exclusively recruited sales, product marketing, and customer success roles for software and tech companies since 2004. The firm places a strong emphasis on speed and brings a specific focus to EdTech recruiting in the K-12 and higher education markets.
Adopting a personalized approach, Optimal Sales Search creates custom hiring strategies that align with your business’s goals before actively headhunting compatible candidates. The firm leverages its national network to present candidates within 5-10 business days, enabling quick hiring.
4. IN2-SaaS
Founded in 2015, IN2-SaaS is an international recruiting agency that partners with tech companies across several sectors, including EdTech. Leveraging a global talent pool and rigorous search process, the firm derives 95% of its business from repeat clients, a testament to the reliability and effectiveness of its services.
The firm headhunts passive candidates who are employed by your competitors or working in adjacent industries. With a strong emphasis on culture fit, recruiters tap into a database of over 40,000 professionals to find the best match for your organization.
5. DANA Associates
Founded in 1976, DANA Associates specializes exclusively in placing sales talent for small- and mid-sized SaaS and tech companies in the Boston-Cambridge area. With a specific EdTech focus, the firm’s people-centric approach and extensive talent networks make it an ideal partner for organizations that value culture alignment.
In addition to learning about your company’s culture and sales objectives, this firm also seeks to deeply understand each candidate’s motivations and values. The firm conducts multiple face-to-face interviews with each potential hire and has completed over 50,000 in-person interviews to date. This unique vetting strategy enables the firm to present only highly curated candidates and achieve a 3:1 send-out-to-placement rate.
6. Bespoke Partners
Bespoke Partners is a boutique executive search and leadership advisory firm that partners with private equity-backed software companies at pivotal growth transitions. Founded in 2011, the firm describes its services as “ultra-efficient” and implements a rigorous search process to find disruptive and transformative leaders.
The firm’s data-driven search methodology leverages an AI-powered hiring platform, data-driven insights, and advanced score carding to reveal top candidates for your company’s specific needs. Recruiters are capped at six searches and also complete ten back-channel reference checks per search to conduct focused and thorough hiring processes.
Recruiters serve EdTech businesses in the Pre-K, K-12, higher education, and professional/workforce learning markets, bringing specialized expertise in the STEM, LMS, testing solutions, and study tools sub-sectors.
7. ProspectEd
ProspectEd is a boutique consulting and recruiting firm that specializes in placing GTM roles for EdTech companies in the K-12 space. Since 2022, the firm’s team of seasoned industry professionals have helped organizations build lasting pipelines that promote sustained and accelerated growth.
The firm acts as a strategic partner, conducting leadership mapping to identify key decision-makers, such as superintendents and administrators, before helping your sales talent build relationships with these individuals. By partnering with ProspectEd, your company is connected with sales professionals with broader reach and stronger credibility.
8. Redfish Technology
Founded in 1996, Redfish Technology recruits across various functions for technology and IT companies. The firm offers executive search, contingent recruiting, and an engaged recruiting model to support businesses with diverse hiring needs.
After discussing the profile of your ideal hire, specialized recruiters create a tailored list of interview questions that assess each candidate’s personality and sales acumen. With a strong emphasis on speed, the firm leverages its wide talent network to send your company at least five resumes by the end of the first week.
9. Direct Recruiters Inc.
Direct Recruiters Inc. has partnered with technology companies across North America since 1983. With a specific focus on the EdTech sector and sales recruiting, this firm offers employee placement recruitment services, management consulting, strategic hiring, contract staffing, and executive search services.
The firm values its relationships and seeks to deeply understand your company’s needs, culture, and vision to provide the best solutions. Partnering with a diverse client base of academic institutions, adaptive technology software firms, and innovative companies, Direct Recruiters, Inc. has expertise across multiple sub-sectors, including LMS, Online Learning, Early Childhood Development, Ed Tech Manufacturing, and more.
10. HireEducation
Founded in 2010, HireEducation specializes in placing GTM and operational roles for EdTech organizations. Providing executive search, professional search, RPO, fractional placements, and growth consulting services, this firm offers several solutions for businesses in the Early Childhood, K–12, higher education, workforce development, and broader EdTech markets.
Recruiters headhunt candidates that bring a passion for education and a knack for building long-term relationships. The firm sources around 100 professionals per role and provides detailed insights into each candidate’s qualifications and motivations.
Why Betts Is the Top Choice for EdTech Sales Hiring
Betts Recruiting’s industry expertise makes it skilled at identifying mission-driven talent who can expertly navigate complex sales processes. The firm’s emphasis on culture fit makes it an ideal partner for EdTech companies seeking candidates who share a passion for education.
With its niche functional specialization, Betts Recruiting can help your company find talent at all levels of seniority, making us a highly sought-after partner for organizations with diverse sales needs at every stage of growth.
Need a stellar GTM team? Contact Betts here to get started