Rally Reader, an EdTech company, made their founding Account Executive hire through Betts.

Rally Reader, a seed-stage startup in the EdTech space, was experiencing rapid growth driven by increasing inbound leads. With a lean team and limited resources, the company’s CRO was juggling multiple responsibilities, including handling most of the selling. To sustain this growth and free up time for its C-suite leadership, Rally Reader sought to build a go-to-market (GTM) team from scratch. The immediate priority was hiring the founding Account Executives (AEs) and Customer Success Manager (CSM).

Rally Reader faced several key challenges. The CRO was handling the majority of sales activities, leading to stretched resources and reduced focus on strategic growth initiatives. With a growing volume of inbound leads, there was an urgent need to bring in trained sales professionals who could hit the ground running. As a seed-stage startup, Rally Reader needed to hire efficiently while managing costs effectively.

Rally Reader reached out to Betts to leverage their expertise in building GTM teams for fast-growing startups. With an EdTech background and a deep understanding of Rally Reader’s specific needs, Betts was well-positioned to source the right talent quickly and efficiently.

Betts partnered closely with Rally Reader to implement a strategic hiring plan that aligned with their growth goals. They identified and placed the founding Account Executives with experience in the EdTech sector, ensuring they could quickly adapt to Rally Reader’s unique market dynamics and start driving revenue immediately. Additionally, Betts helped Rally Reader hire their first Customer Success Manager to complement the new AEs and ensure customer retention by managing and growing customer relationships effectively. To maximize cost efficiency, Rally Reader utilized Betts’ subscription model, which allowed them to hire three key roles for the price of one, resulting in significant cost savings per hire.

Rally Reader successfully built a foundational GTM team with experienced AEs and a skilled CSM, enabling them to handle the increased volume of inbound leads effectively. The subscription model offered by Betts led to a substantial cost-per-hire reduction, maximizing Rally Reader’s investment in talent acquisition. With dedicated sales professionals in place, the CRO could redirect focus from day-to-day selling to high-level strategy and growth planning. As a result, Rally Reader maintained its rapid growth trajectory, positioning itself strongly in the competitive EdTech market.

By partnering with Betts, Rally Reader was able to quickly scale its GTM team, save on hiring costs, and sustain its growth momentum in a competitive market. The experience and tailored approach provided by Betts were instrumental in hiring the right talent efficiently, enabling Rally Reader to focus on what mattered most—growth and expansion.