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How to Write Emails That Will Get Answers This Summer

By Kristin / July 27, 2016
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The gorgeous weather outside is a huge distraction for everyone. In major cities like NYC, “Summer Fridays” are in full swing from Memorial Day to Labor Day weekend. It differs between companies, but Summer Fridays range from leaving work after 2pm or working remotely every few weeks. Does your job offer this “start your weekend…

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What It Takes to Build a Net Promoter Score (NPS) Feedback Program

By eden / April 19, 2016
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“How likely is it that you’d recommend our company to a friend or colleague?” That’s the question—dubbed “The Ultimate Question” by creator Fred Reichheld—at the center of the Net Promoter Score survey. But the truth is a good NPS process is far more than one question; it’s a comprehensive survey that asks about each touchpoint…

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The most in-demand marketing skills of 2015

The Most In-demand Marketing Skills of 2015

By tim / March 20, 2015
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According to many Chief Marketing Officers (CMOs), people with digital marketing skills are in high demand this year. There are a wide variety of positions available in this field, including digital product and marketing managers, content specialists, digital acquisition and retention specialists, data and insight analysts, social media strategists and communications specialists. Whether you’re already…

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VC's Tell All- What they look for in their Marketing hires

VC's Tell All: What they look for in their Marketing hires

By tim / November 7, 2012
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Hear it straight from the horse’s mouth- what VC’s want in their Executive Marketing hires. Software Advice interviewed some of the top venture capitalists to get the inside scoop on what it takes to be a marketing executive in the startup tech space. Here are the top qualities that make-up a rockstar marketing exec: They…

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Keeping an Eye on the Social Media Mobile Ad Space

By tim / July 19, 2011
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The Social Media Mobile Advertising space is quickly becoming a battlefield, but with the amount of money it’s estimated to bring in within the next few years, it’s easy to see why everyone’s fighting for it. Wikipedia claims that “mobile phones outnumber TV sets by over 3 to 1, PC based Internet users by over 4…

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Is a lateral move right for your career path? Blog header

Is a Lateral Move the Right Thing for Your Career Path?

June 22, 2020

Discussions around career advancement are typically all promotion, promotion, promotion. There’s an assumption that getting a promotion – or getting a new job that more or less amounts to one – is the only effective way to take a step forward along your career path. That’s why your resume and LinkedIn profile probably don’t just…

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How Do You Measure Success at Your Job?

June 4, 2020

It can be hard to know how well you’re performing at work, both in the short and long term. Key performance indicators and hard metrics are a big part of it, sure – but there are also lots of intangibles that can be tough to gauge. What’s the best way to see if you’re moving…

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Betts Connect and the Evolution of the Professional Resume

April 28, 2020

The professional resume has evolved. First it was just a typewritten document that you’d physically bring with you when applying to a company. Then, as technology developed, it became something you’d attach to an email ahead of your interview, or upload to a job board. Some hiring managers would still ask you to bring a…

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Could You Be a Top Marketer at Marketo?

March 16, 2020

Marketo didn’t get to the top of its class by hiring mediocre talent. Big technology companies like Marketo have unique needs and high standards, which means it’s not enough to just have the qualifications to be considered for a job there – you need to show that you’re the best. Marketo managers say they’re looking…

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Betts Recruiting 2020 Compensation Guide

More Great Sales and Marketing Data from Our 2020 Compensation Guide!

February 24, 2020

The next preview of our 2020 Compensation Guide is here! Today we’re zeroing in on two data points from the guide, and sharing our analysis of them. What do these data points say about sales and marketing salaries today, as well as broader business trends?    Keep reading to get our insight. And download the…

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Would You Pass a Job Interview With Jeff Bezos?

February 19, 2020

As the CEO of Amazon – the pioneering e-commerce platform of the world – Jeff Bezos is one of the most demanding employers out there. After all, he founded Amazon as an online bookstore from his garage after quitting his job at Wall Street in 1995. He once famously had his own VP call customer…

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5 Interview Prep Tips for Hiring Great Talent

February 10, 2020

So you’re growing your team. Congratulations! Soon, it will be time to vet candidates in an interview process that will determine the best person for the role. Interviews are vitally important, but by their nature, they’re time-consuming and can also be frustrating – especially when the process drags on. These 5 interview prep tips can…

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Winning Before You Start: How to Prepare for a Job Interview

January 16, 2020

Your email has a gift in it: After days of waiting, there’s a reply about the job you really want. You take a deep breath, cross your fingers and open it… it’s an interview invitation. You made the cut – congrats! Now it’s time to prepare for the job interview process. A job interview is…

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Long Weekends, and Other Things to Be Thankful For

November 26, 2019

Listen: Can you hear that? Could it be…yes, it is! It’s the sound of someone arguing with their cousin over the best stuffing recipe!   Thanksgiving 2019 is almost here, and as we get ready to load up on pumpkin pie and watch shivering reporters cover the Macy’s Thanksgiving Day Parade, let’s not forget what…

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Man working at desk preparing for promotion

When and How to Ask for a Promotion

October 28, 2019

So you’ve been toiling away at your job for a while now and you feel stifled and root-bound. You can see opportunities for career advancement and you want in. You deserve a promotion. But before you go cap-in-hand to the boss, you need to know how to ask for a promotion. Here are some things…

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