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Want to Enhance Your Marketing and Sales Funnel? Hire Candidates with Cross-Functional Experience

By The Betts Team / October 23, 2019
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If you, as a manager, haven’t dealt with friction between your Sales and Marketing teams, you’re a rare case. It seems any time there’s stoppage in the marketing and sales funnel, each team starts pointing fingers at the other. Sales says the leads are useless. Marketing says Sales isn’t qualifying as many leads as they…

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Sales vs. Marketing: What to Know about Onboarding

By The Betts Team / October 17, 2019
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Did you know it costs SaaS companies an average of $97,000 every time a sales representative quits? And new salespeople are more likely to stay with a company for three years or longer if there is a formal employee onboarding process in place.    When you’re starting a new SaaS sales job, the first 90…

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Q4 2019 Has Arrived. Here’s How to Make It a Great One.

By The Betts Team / October 11, 2019
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As we stand at the beginning of the last quarter of the year, one big thought comes to mind: 2019 is almost over already? They say time flies when you’re having fun, so if you, like us, feel that the year has flown by, hopefully it means you’ve had a fulfilling and successful 2019. If…

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Is the Cover Letter Finished, or Just Evolving?

By The Betts Team / September 17, 2019
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Along with mayonnaise, department store shopping, and phone calls, there are claims that modern life has also killed job application cover letters. As specialist recruiters for sales and marketing professionals, we’re not so sure. According to surveys across the employment spectrum, 74 percent of recruiters say cover letters aren’t important and 46 percent of job…

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Writing the Ultimate Job Description for Your Next Hire

By The Betts Team / August 21, 2019
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Competition for top talent is fierce, especially in the field of technology. Whether you’re looking to hire the perfect Account Executive, Marketing Manager, or Sales Director, it’s essential to write a job description that attracts qualified candidates while deterring unqualified ones. These tips will help you write the ultimate job post.   Take a look…

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4 Tips for Hiring the Content Marketing Manager of Your Dreams

By The Betts Team / August 5, 2019
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Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

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5 Musts for Your First Month on the Job

By The Betts Team / May 31, 2019
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Congratulations on your new job! If you’re reading this then you’ve nailed your interview, conquered your job search and you’re starting a new position.

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7 Reasons Why Your Best People Quit

By The Betts Team / October 9, 2018
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Every leader is concerned with retaining their top talent. At Betts Recruiting, we have worked with thousands of people to plan what their next move will be. The first question we ask is, “Why are you looking to leave?” Knowing this can help us better understand what they find important when looking for a new…

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Is a Lateral Move the Right Thing for Your Career Path?

June 22, 2020

Discussions around career advancement are typically all promotion, promotion, promotion. There’s an assumption that getting a promotion – or getting a new job that more or less amounts to one – is the only effective way to take a step forward along your career path. That’s why your resume and LinkedIn profile probably don’t just…

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How Do You Measure Success at Your Job?

June 4, 2020

It can be hard to know how well you’re performing at work, both in the short and long term. Key performance indicators and hard metrics are a big part of it, sure – but there are also lots of intangibles that can be tough to gauge. What’s the best way to see if you’re moving…

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Betts Connect and the Evolution of the Professional Resume

April 28, 2020

The professional resume has evolved. First it was just a typewritten document that you’d physically bring with you when applying to a company. Then, as technology developed, it became something you’d attach to an email ahead of your interview, or upload to a job board. Some hiring managers would still ask you to bring a…

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Could You Be a Top Marketer at Marketo?

March 16, 2020

Marketo didn’t get to the top of its class by hiring mediocre talent. Big technology companies like Marketo have unique needs and high standards, which means it’s not enough to just have the qualifications to be considered for a job there – you need to show that you’re the best. Marketo managers say they’re looking…

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More Great Sales and Marketing Data from Our 2020 Compensation Guide!

February 24, 2020

The next preview of our 2020 Compensation Guide is here! Today we’re zeroing in on two data points from the guide, and sharing our analysis of them. What do these data points say about sales and marketing salaries today, as well as broader business trends?    Keep reading to get our insight. And download the…

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Would You Pass a Job Interview With Jeff Bezos?

February 19, 2020

As the CEO of Amazon – the pioneering e-commerce platform of the world – Jeff Bezos is one of the most demanding employers out there. After all, he founded Amazon as an online bookstore from his garage after quitting his job at Wall Street in 1995. He once famously had his own VP call customer…

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5 Interview Prep Tips for Hiring Great Talent

February 10, 2020

So you’re growing your team. Congratulations! Soon, it will be time to vet candidates in an interview process that will determine the best person for the role. Interviews are vitally important, but by their nature, they’re time-consuming and can also be frustrating – especially when the process drags on. These 5 interview prep tips can…

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Winning Before You Start: How to Prepare for a Job Interview

January 16, 2020

Your email has a gift in it: After days of waiting, there’s a reply about the job you really want. You take a deep breath, cross your fingers and open it… it’s an interview invitation. You made the cut – congrats! Now it’s time to prepare for the job interview process. A job interview is…

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Long Weekends, and Other Things to Be Thankful For

November 26, 2019

Listen: Can you hear that? Could it be…yes, it is! It’s the sound of someone arguing with their cousin over the best stuffing recipe!   Thanksgiving 2019 is almost here, and as we get ready to load up on pumpkin pie and watch shivering reporters cover the Macy’s Thanksgiving Day Parade, let’s not forget what…

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When and How to Ask for a Promotion

October 28, 2019

So you’ve been toiling away at your job for a while now and you feel stifled and root-bound. You can see opportunities for career advancement and you want in. You deserve a promotion. But before you go cap-in-hand to the boss, you need to know how to ask for a promotion. Here are some things…

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