Partnering with an experienced, industry-savvy sales recruiting agency is the edge your company needs to scale in Toronto’s dynamic tech market. In 2024, Toronto added 88,900 new tech jobs, creating an abundance of opportunity and competition. And as one of the world’s most multicultural cities with talent pipelines from several renowned universities, Toronto’s impressive, cost-effective candidate pool offers diverse perspectives, technical expertise, and global connections that many high-growth organizations find attractive.
Below is our curated list of the top 10 sales recruiting agencies in Toronto. We’ve focused on the firms with a commitment to long-term growth, proven success working with early- to growth-stage companies, and specialized expertise in sales recruiting and the technology sector.
1. Betts Recruiting
Betts Recruiting is the national leader in placing sales, marketing, and customer success talent for innovative, high-growth tech and SaaS organizations. With a network of over 2,000,000 GTM professionals and its own proprietary technology, Betts has helped over 10,000 companies scale since its founding in 2009, including 75 unicorns reaching IPO.
The firm’s strategic approach, commitment to diversity, and tech-enabled solutions make it a top partner for Toronto’s most cutting-edge businesses. Specialized recruiters schedule and manage the entire hiring process, beginning with a meeting to discuss your company culture and candidate criteria.
Recruiters vet, curate, and rank potential hires and send you the top options within 24 hours of your first meeting. Clients hoping to hire quickly at scale can utilize the firm’s Recruitment as a Service (RaaS) model, an on-demand, subscription-based solution for unlimited GTM hires that includes personalized support from a dedicated recruiter.
This hiring model is enabled by Betts Connect, a proprietary, self-service hiring platform that gives your company access to vetted professionals. In addition to filtering candidates by role and key performance indicators, this tool also predicts the most compatible talent, helping clients see ROI immediately.
By partnering with Betts, your company receives comprehensive educational programs and equitable interview processes, helping you attract the full scope of Toronto’s multicultural talent pool.
2. Rocket
Rocket has specialized in GTM recruiting for high-growth tech businesses since 2017. The founders’ experience scaling startups has influenced their commitment to providing unbiased perspectives that promote your company’s success.
Technical recruiters adopt an 80/20 approach, dedicating 80% of their time working with clients and 20% of their time sourcing. Proprietary AI-powered software streamlines the search process, filtering candidates based on previous experience, diversity, and sales acumen to enable faster, more precise sourcing at scale.
3. TM8
Founded in 2009, Canada-based TM8 recruits sales, marketing, operations, and IT positions for startups and mid-market companies in several major industries. With a specific focus on tech sales recruiting, recruiters draw on their experiences as former sales professionals to provide deeper insights about the local market and talent pool.
The firm implements a proprietary methodology, called the “Rainmaker Profile System,” to ensure transparency in the hiring process and drive ROI. This model includes client discovery, sourcing, “social screening” of candidates, assessments evaluating sales acumen and culture fit, reference checks, and more.
Recruiters also look for leadership potential, coachability, strong communication skills, and a sense of urgency to ensure your next hire can thrive in a demanding market.
4. Captivate Talent
Founded in 2017, Captivate Talent partners exclusively with early- to growth-stage SaaS startups, favoring a human-centered approach over the use of technology when recruiting permanent GTM talent. The firm’s niche specialization and vetted database of over 10,000 professionals makes it a highly compatible partner for many of Toronto’s scaling organizations.
Recruiters offer highly personalized solutions based on both your company’s unique culture and current market dynamics. In addition to its recruitment services, the firm also provides salary benchmarks and branding advice to support your company’s sustained growth.
5. Sales Talent, Inc
Sales Talent, Inc has recruited sales and marketing talent for companies across several verticals, including SaaS, software, technology, industrial, and medical, since 1999. A dedicated sales recruiting team for high-growth, early-stage tech startups offers local market insights while leveraging the firm’s global network.
Recruiters dedicate an average of 62 hours per search compared to the industry’s standard 23-hour effort, filling most positions in just over a week. The firm values strong culture fit, taking time to understand your company’s key cultural drivers and crafting specific interview questions that evaluate candidate alignment.
6. Pivot + Edge
Pivot + Edge has built teams for startups between the Seed and Series A stages since 2017. The Canada-based firm offers four distinct hiring models, with recruiters acting as a fractional, in-house hiring team to allow your company to focus on other critical tasks.
Guided by its “teach a person to fish” philosophy, Pivot + Edge provides several services and tools to promote long-term success, including brand leverage, a careers page, talent facing messaging, and hiring manager training.
7. SalesForce Search
Headquartered in Toronto, SalesForce Search exclusively recruits sales talent across all major verticals. As former sales professionals, recruiters implement an intensive hiring process to evaluate candidates based on role-specific skills and instincts, rather than their ability to sell themselves. This firm operates under the umbrella of its parent company, IQ Partners, to offer both boutique services and the resources of a larger agency.
Recruiters begin with a discovery call and provide progress reports throughout the hiring process to foster a transparent partnership with your company. The firm also implements its proprietary Attributed Anticipated Reference Check, which evaluates candidates based on interviews, role-play scenarios, skills assessments, benchmark comparisons to top performers, and more.
The firm’s commitment to identifying the 20% who are “true top performers” gives your business a crucial edge over competitors hiring weaker candidates.
8. Quota Crushers Agency
Based in Toronto, Quota Crushers Agency has exclusively recruited sales talent for companies across several major verticals, including tech and software, since 2021. As former sales executives, recruiters adopt a data- and ROI-driven approach to match your organization with elite talent.
Quota Crushers Agency works closely with your hiring team to create tailored candidate assessments that measure skillset, culture alignment, and sales acumen. The firm then provides 48-page Profiles to share comprehensive insights about each potential hire.
Recruiters deliver candidates that are committed to helping your company achieve its long-term goals, with 91% of recommended hires staying with their new organization for at least five years.
9. DevTalent
Based in Toronto, DevTalent has built software development and tech sales teams for high-growth companies since 2020. The firm’s technical consultants work closely under the CEO, a former software engineer, to offer authentic technology expertise and trusted market insights.
DevTalent prioritizes technical expertise in their search for impactful hires. The firm maintains a deep network of sales talent with technical backgrounds and also implements a technical vetting process to deliver highly qualified candidates.
10. Renascent Solutions
Renascent Solutions is a global executive search firm that places senior-level sales and marketing professionals for software and technology businesses. Founded in 2001, the firm adopts a strategic approach and offers several hiring solutions, including recruitment process outsourcing as well as retained, contingent, contract, and interim recruitment services.
The firm works closely with clients at the beginning of each search to create a “Position Profile,” a template of your company’s ideal candidate and the metrics you expect them to achieve. Recruiters target professionals currently employed at your company’s competitors and present a curated group of 3-5 candidates.
Toronto-specific recruiters pair local market expertise with the firm’s global connections and deep industry insights to help your company increase productivity and profit.
SDR Salary Expectations In Toronto
Toronto offers competitive entry-level SDR compensation packages compared to those in other major tech hubs. SDRs with six months of experience tend to receive slightly higher compensation than their counterparts in New York City or San Francisco.
SDR (Entry-Level)
Base + OTE: CAD 55K– CAD 65K | CAD 75K–CAD 90K
SDR (6+ Months Experience)
Base + OTE: CAD 65K– CAD 80K | CAD 85K– CAD 100K
For deeper insights, check out Betts Recruiting’s proprietary Comp Engine, a free-to-use platform sharing up-to-date compensation benchmarks across all GTM roles.
Trends Shaping SDR Hiring In Toronto
Demand for Multilingual Talent
Toronto’s multicultural market offers lucrative opportunities for organizations with an exceptional GTM team. Multilingual SDRs enable your company to serve international clients and scale abroad, and with over 190 languages spoken in Toronto, candidates who can communicate with a diverse clientele gain a significant edge over competitors.
Increased Demand for Technical Expertise
As Canada’s largest innovation center with over 18 world-renowned educational institutions, Toronto invests heavily in research and places a strong emphasis on specialized technical expertise. The increasing prevalence of enterprise sales in the tech market has also contributed to a higher demand for specialized Enterprise SDRs, who are expected to bring deeper industry expertise, more advanced technical knowledge, and stronger communication skills than entry-level SDRs in SMB or mid-market segments. SDRs looking to break into Toronto’s tech market must demonstrate strong technical capabilities to stand out.
Elimination of Entry-level Roles
Toronto is also regarded as a leading AI hub and is home to several notable research labs as well as the densest cluster of AI startups in the world. As AI tools become more prevalent in the workplace, entry-level SDR roles are at risk of being replaced by automation, with early-stage startups particularly hesitant to invest the time and money needed to train new hires.
Contact Betts Recruiting to access Toronto’s top sales talent and navigate today’s evolving GTM demands. Our seasoned industry expertise and proven success helping innovative organizations scale makes us a trusted partner for your growing business.