Amid the growing emphasis on AI-driven personalization and account-based marketing, Demand Generation Managers deliver precise, data-driven campaigns that attract and secure customers, helping your company distinguish itself from competitors. An experienced recruiting agency can match you with forward-looking candidates whose adaptability, strategic thinking, and data fluency support your ongoing revenue growth.
Demand Generation Managers are mid- to senior-level marketing professionals who implement campaigns through multiple channels, such as email, social media, whitepapers, blogs, and events. They acquire, nurture, and convert prospects into sales-qualified leads, focusing on establishing long-term relationships to improve customer loyalty and retention.
The proliferation of AI-driven predictive analytics has increased the importance of leveraging customer data to identify high-intent leads, track conversion rates, measure campaign performance, and predict buyer behavior. Demand Generation Managers draw on these insights to create content that targets and resonates with specific audiences, playing a key role in moving prospective buyers further along the pipeline while strengthening brand awareness.
This role also orchestrates customer data to align go-to-market (GTM) teams, ensuring that sales and marketing have access to unified buyer information, follow a shared lead qualification process, and work toward the same key performance indicators. This alignment enables more cohesive, personalized outreach strategies.
Below are the top ten recruiting agencies for Demand Generation Managers in tech. These firms draw on deep role expertise and valuable market intelligence to deliver candidates with proven experience nurturing a high-opportunity pipeline of customers.
1. Betts Recruiting
Founded in 2009, Betts Recruiting is the leading GTM talent partner for tech and tech-enabled organizations across North America. The firm has helped several high-growth companies, including Qualia and AlertMedia, secure top demand generation talent by leveraging flexible hiring models, proprietary sourcing technology, and a diverse, wide-reaching talent pool to deliver modern solutions in an AI-driven marketplace.
Qualia, a real estate tech company, partnered with Betts to fill key demand generation roles during its early growth phase. Recruiters helped Qualia design a comprehensive ideal candidate profile and provided notably positive candidate experiences that strengthened the company’s reputation.
Betts also worked with AlertMedia, a cloud-based communication platform provider, to place a Director of Demand Generation Marketing. Seeking a candidate with cultural alignment and previous leadership experience at a high-growth company, recruiters applied a tailored, consultative approach to identify a curated group of prospects, helping AlertMedia fill the position after interviewing just three applicants.
The firm streamlines each search by leveraging its proprietary sourcing tool, Betts Connect, which offers access to the tens of thousands of pre-vetted GTM candidates that make up one of the largest talent networks in North America. This tool allows hiring managers and recruiters to filter through numerous KPIs and also features AI-powered predictive matching, reducing time-to-hire without compromising accuracy.
The firm’s innovative, subscription-based Recruitment as a Service (RaaS) model includes access to Betts Connect as well as comprehensive support from verticalized recruiters, offering a cost-effective way to make unlimited hires.
2. 3Search
3Search has recruited GTM, digital, product, and RevOps talent across the tech, consumer, and services industries since 2014. Recruiters specialize in a specific skill set, industry, or seniority level to offer consultative guidance throughout your partnership.
With a focus on helping partners “future-proof” their business, the firm prioritizes agile candidates and takes on an advisory role to help your hiring team create job descriptions, design interview processes, and conduct salary benchmarking, market mapping, and competitor analysis.
3. ImpactSearch Partners
Founded in 2007, ImpactSearch Partners places talent for organizations of all sizes across the technology, legal, healthcare, and professional services industries, with a strong focus on GTM recruiting. The firm’s deeply consultative approach has helped it achieve a 97% retention rate among existing clients and earn 95% of its new business through referrals.
Recruiters foster transparency and attentiveness to your needs from the get-go by establishing an agreed-upon hiring timeline with your company. The firm learns about your team, role requirements, and revenue goals to deliver candidates who meet your exact requirements.
4. Sloane Staffing
Founded in 2017, Sloane Staffing is a Florida-based firm specializing in GTM and GTM engineering recruiting, with a specific focus on demand generation roles. The firm combines tailored, white-glove service with tech-stack expertise to identify candidates who align with your needs.
Sloane Staffing’s deep understanding of the demand generation function makes it a trusted partner for evaluating each candidate’s experience in generating leads and leveraging marketing automation, data, or analytics tools to execute effective marketing campaigns.
Recruiters also draw on extensive knowledge of technologies such as HubSpot, Salesforce, 6sense, and Adobe platforms to assess candidates’ proficiency with these tools.
5. Stott and May
Stott and May has recruited candidates across the GTM, infrastructure and cloud, AI and machine learning, and software engineering functions for high-growth tech companies since 2009. The firm emphasizes its ability to attract top candidates by effectively communicating your unique employee value proposition.
Throughout each partnership, domain-specialized “resourcing teams” provide talent mapping, salary benchmarking, candidate screening, and project reporting. The firm also leverages its understanding of your role requirements, team dynamics, company values, and revenue goals to create branded, high-quality recruiting campaigns that help your organization stand out to prospective hires.
6. Rocket
Founded in 2017, Rocket recruits GTM, engineering, operations, and executive roles exclusively for startups from Series A to IPO. The firm leverages startup expertise and a founder-centric approach to foster strategic, long-term partnerships that drive sustained growth.
Recruiters begin the hiring process by gaining a thorough understanding of your company, including its buyer profile, annual contract value, deal cycle, and sales motion and strategy. They use this context to carefully evaluate how well each candidate’s background aligns with your company’s needs at its current stage of growth.
7. 174 Recruitment
Founded in 2024, 174 Recruitment is a boutique, founder-led talent partner for marketing agencies and tech companies. The firm specializes in recruiting demand generation, product marketing, and marketing operations talent for its technology clients.
Recruiters apply a personalized approach by learning about your company values and demand generation goals. They also leverage a network of revenue-focused professionals with experience in lead generation and nurturing, strategy execution, and data-driven marketing.
8. Vetted
Founded in 2020, Vetted partners with scaling tech companies, marketing agencies, and PR firms to recruit mid- to senior-level marketing, public relations, and creative professionals across the United States, with a particularly strong presence in the Greater Boston area.
The firm combines a relationship-driven approach with deep functional expertise to implement an eight-step hiring methodology that includes role analysis, targeted candidate research, and comprehensive screening. Each placement is backed by a performance-based policy offering a 100% refund within 100 days.
9. Bluebird Recruitment
Bluebird Recruitment has specialized in placing GTM, IT, and software development professionals exclusively for SaaS and AI companies since 2020. Its consultants draw on firsthand experience working in the roles they recruit for to identify qualified candidates.
The firm delivers prospects within an average of seven working days and offers valuable guidance on team structures, role requirements, and marketing strategies. With a global reach spanning North America, the UK, Europe, and APAC, Bluebird Recruitment is a strong partner for organizations hiring across international markets.
10. Blueprint Expansion
Founded in 2019, Blueprint Expansion specializes exclusively in recruiting GTM talent for tech companies. The firm combines a boutique approach, scalable hiring methodologies, and a strong commitment to diversity to match companies with non-traditional candidates.
Recruiters aim to become “educated ambassadors” of your business to accurately describe its value proposition to potential hires. The firm achieves a 64% diverse placement rate by sourcing many of its candidates from outside traditional tech hubs.
Compensation Trends for Demand Generation Managers in Tech
The average base salary for demand generation professionals varies across the country. While those located in New York and San Francisco typically earn the most, professionals working remotely or in the Central time zone generally earn the least. Demand generation roles tend to earn higher salaries than those in content or event marketing, though less than those in product marketing.
NY/SF
Base + OTE: $140K—$180K | DOE
Pacific
Base + OTE: $130K—$180K | DOE
Mountain
Base + OTE: $120K—$155K | DOE
Central
Base + OTE: $110K—$145K | DOE
Eastern
Base + OTE: $130K—$180K | DOE
Remote
Base + OTE: $110K—$150K | DOE
Check out our Comp Engine for live salary updates across all GTM roles. You can also learn more about how location, experience level, and current market trends influence these benchmarks in our Compensation, Executive Compensation, and Enterprise Compensation guides.
Seeking a savvy Demand Generation Manager? Contact Betts here to get started today.