Choosing a sales recruitment agency to help you source your right-fit candidates for your go-to-market (GTM) team depends on who you are looking for, but more importantly, also where you need to sell into. If you are seeking your unicorn seller for a specific industry or a market like enterprise, then you require a partner that understands what a top performer looks like in these channels.
We have compiled this comparative list of headhunters and recruiting agencies in addition to our own to help you better understand your top choices in 2025 and give you a comprehensive guide to each firm’s strengths to see which align best with your talent acquisition needs:
1. Betts Recruiting
Operating since 2009, Betts Recruiting leads the market in sourcing sales, marketing and customer success talent for innovative technology startups, having helped over 10,000 companies scale their revenue-generating teams and 50 reach unicorn status with IPOs. With expansive industry and channel-specific talent acquisition expertise that includes FinTech, AI and enterprise hiring, the Betts team understands the unique qualifiers that decide each organization’s unicorn seller and top performers for GTM teams. Betts also brings several cutting-edge solutions, scalable services, and access to one of the largest and most diverse talent networks featuring experienced go-to-market job seekers in the SaaS sector.
The unique services and solutions offered by Betts include:
- Betts Connect: The Betts Connect platform provides you with access to tens of thousands of pre-vetted GTM professionals with tech backgrounds, featuring advanced AI-powered search functions and detailed KPI metrics on each candidate.
- Recruitment as a Service: Betts’ Recruitment as a Service (RaaS) model combines expert recruiter support with cutting-edge technology, delivering a game-changing approach to talent acquisition at a fraction of traditional agency costs.
- Comp Engine: Betts’ recently launched Comp Engine provides real-time salary data sourced directly from Betts Connect, showing expected time-to-hire for different compensation rates and measuring candidate pool size at each percentile.
- Surge Recruiting: Connect users have access to a Surge Recruiter on-demand, allowing you to scale up candidate sourcing at higher volumes in the short-term.
2. Sales Talent Inc.
Sales Talent Inc. focuses specifically on B2B and software sales recruitment, having built a specialized practice around these domains. Their approach centers on a thorough understanding of these specific channels, including performance metrics and other skills relevant to success in these roles.
Sales Talent operates primarily in North America, working with companies ranging from startups to established enterprises.The firm’s methodology includes a detailed vetting process designed to assess sales capabilities and fit for specific organizational environments.
3. Rainmakers
Rainmakers, founded in 2017 in San Francisco, operates a talent marketplace specifically for sales professionals. Their platform enables sales candidates to create profiles highlighting their achievements and preferences, while allowing hiring companies to search based on specific criteria.
The Rainmakers platform provides visibility into metrics such as past quota attainment and deal sizes, which helps companies evaluate potential fits for their GTM teams. They serve markets all over the U.S, from Phoenix to Chicago, with a client base that includes technology companies like Freshworks, Envoy and Dialpad.
4. Formative Search Partners
Formative Search Partners (formerly CloserIQ), based in New York City, specializes in scaling GTM teams for startups and high-growth technology companies. Their services combine professional recruiting with executive search solutions, focusing particularly on early to growth-stage companies.
The agency offers advisory services related to building effective sales teams, leveraging their experience with venture-backed startups. Formative’s methodology reflects their focus on the startup ecosystem, with an understanding of the particular challenges that early-stage companies face when building revenue teams.
5. Peak Sales Recruiting
Peak Sales Recruiting focuses on B2B sales talent acquisition as well as executive search recruiting for GTM leadership, with operations spanning North America and Europe. Their methodology employs a systematic approach to identifying “A-players” in the candidate pool, with an emphasis on role profiling and science-based screening processes.
Peake claims to reduce time-to-hire metrics significantly through this structured recruitment methodology.They apply this 4-step sourcing process for a variety of industries, from manufacturing to the technology sector, with clients of all sizes.
6. CulverCareers
With over 40 years in the recruiting industry, CulverCareers has established a long track record in sales and marketing talent acquisition across various sectors. The firm has received recognition through the Best of Staffing Client and Talent Awards, including Diamond Awards for consistent achievement over multiple years.
Culver offers a variety of services in talent management, from sourcing and onboarding to retention. Along with a methodological screening and hiring process, this broader range of solutions allows CulverCareers to deliver full-service human resource management for companies seeking to improve their workforce management.
7. Treeline Inc.
Treeline Inc. focuses on inside and outside sales roles in tech, particularly in the software sector. This firm has also developed proprietary technology to support their recruitment processes and improve matching between candidates and opportunities.
Treeline’s platform is designed to streamline the hiring process for sales positions, addressing the specific challenges of identifying candidates with the right combination of skills, experience and cultural fit for growing sales teams. This approach is bolstered by the agency’s experience in sourcing specialized sales talent in competitive markets, granting Treeline the expertise needed to target high-quality candidates.
8. theLIONS
Since 2010, theLIONS has provided go-to-market recruitment services for technology startups across various sectors, including FinTech, IoT and general SaaS. The agency also leverages their firsthand startup sales experience in facilitating their recruitment methodology to better align with the needs of companies looking to scale to the next round of funding.
LIONs’ approach centers on identifying candidates with particular sales aptitude and drive, whom they brand as “Lions.” They avoid imposing exclusivity contracts and leverage an incentivized earnings approach to ensure enlightenment with client goals, though do retain a placement fee structure.
9. Hunt Club
Hunt Club, founded in 2014 and headquartered in Chicago, serves venture-backed companies in various industries, including technology. Their distinctive methodology leverages what they call “Network Recruiting,” which utilizes existing professional networks to identify potential candidates.
The firm has developed the Hunt Club Search Platform to support their recruitment processes, combining technology with traditional search methodologies. Their approach is designed to uncover candidates who might not be actively seeking new opportunities through traditional channels.
What Makes Betts Your Top Sales Recruitment Choice for Tech
Betts combines the best value-add options of placement agencies and RPO (recruitment process outsourcing) firms, delivering dedicated, on-hand support that is tailored to your company’s talent acquisition needs. With proven expertise in the tech space, innovative technology solutions like Connect and Comp Engine, and an approach that prioritizes scalability and flexibility in a market prone to rapid change, Betts Recruiting is your top choice for sourcing unicorn sales talent in the SaaS sector.
Contact Betts here to learn more about our unique approach to talent acquisition and discover how we can transform your sales hiring from the ground up.