Traditional compensation analytics tools like LinkedIn Salary Insights provide a limited set of insights that do not give hiring managers much in the way of accuracy, consistency or depth. That is why Betts has developed a new Comp Engine that gives more detailed visibility into salary averages and trends for go-to-market (GTM) jobs in the tech space.
In this blog, we will break down how Comp Engine by Betts Recruiting delivers key salary insights tailored for technology startup talent acquisition, and where LinkedIn’s compensation analytics fall short in comparison.
LinkedIn Salary Insights
LinkedIn Salary Insights provides user-generated salary data aggregated from the platform’s job board and vast network of professional profiles. It provides general compensation data, including average salary ranges for specific titles based on geographic location, as well as demographic details like how education level or company size affects compensation. There is also an ability to look at the historical trend for salaries for that role.
Unfortunately, the data is pretty much as limited for employers as the search results appearance notification is for job seekers. Most of this data is self-reported, leading to inconsistencies in factors like title variations, making it unreliable for accurate insights. Being able to see average salary ranges for each company is useful for looking at what competitors may be offering, but without more reliable benchmarks it can quickly become a time-consuming case of the blind leading the blind.
LinkedIn Premium Insights
Access to LinkedIn Premium Insights adds more granular analytics that can benefit recruiters with a membership when it comes to compensation research. However, these features are still more candidate-facing and focused on metrics for individual job seekers, since LinkedIn’s monetization relies on leveraging their nearly 1 billion-user social network instead of providing a more robust recruitment platform.
Comp Engine
Comp Engine revolutionizes salary analysis by sourcing real-time data directly from our Betts Connect platform combined with additional insights from our team on deeper trends. Leveraging the same research that is disseminated through our annual Compensation Guide release and actual placements made by Betts recruiters, we compile critical information affecting earnings for each role that is updated regularly to reflect the true realities in the market. Arming hiring managers with the latest data, this salary analytics tool enables you to source your unicorn sellers faster and with less roadblocks to success.
Betts Connect
Betts Connect is our proprietary hiring platform specifically designed for the technology sector’s go-to-market (GTM) talent ecosystem. Going beyond the superficial functionality of basic recruitment tools, Connect is a sophisticated solution that addresses the unique challenges of sourcing top-tier sales, marketing, and customer success professionals in the tech industry. Equipped with features such as AI-powered candidate matching and deep integrations with ATS tools like Greenhouse and Lever, it enables hiring managers at SaaS startups to streamline talent acquisition.
Comp Engine vs LinkedIn – Which Salary Tool is Best?
While LinkedIn offers a haphazard approach to compensation analytics, Comp Engine by Betts represents a more precise solution specifically designed for the unique dynamics of sourcing go-to-market roles for the SaaS startup space. The following comparison breaks down the critical distinctions that set our platform apart, revealing why hiring managers seeking top-tier talent need more than a one-size-fits-all salary database.
Detailed Compensation Data
Comp Engine delivers a more focused level of compensation insights tailored specifically for tech. While LinkedIn offers broad, generalized salary information, Betts provides granular data that reflects the current market realities. Our tool breaks down earnings beyond just base salary, incorporating critical elements like variable comp, equity, and performance-based pay that are crucial in the technology startup world.
Our data also goes beyond simple average rates, offering insights into how different factors like company stage, funding round, and individual performance impact total earning potential for top-tier talent for any given title. By capturing these additional layers, we provide hiring managers with a comprehensive view of total OTE (on-target earnings) that will heavily influence the competitiveness of compensation offers.
Tech Industry Focus
Where LinkedIn provides a one-size-fits-all approach, the Betts Comp Engine is purpose-built for the talent acquisition challenges of the technology industry. Our data is sourced from one of the largest networks of pre-vetted candidates for sales, marketing, customer success and other go-to-market jobs, capturing the unique compensation dynamics of this space. This includes changes in rates for SDRs (Sales Development Representatives), AEs (Account Executives), CSMs (Customer Success Managers), Demand Generation Managers, Product Marketing Managers or any of the variations for these titles.
Our deep industry expertise also allows us to track subtle market nuances that generic platforms miss. By focusing exclusively on tech GTM roles, we provide insights that are not just accurate, but strategically actionable for tech startup leaders looking to build world-class teams.
Performance-Driven Insights
Comp Engine analyzes compensation data through the lens of performance, offering tailored recommendations for the high achievers that fit your unicorn seller profile. This ensures that hiring managers can adjust salary offers to reflect the candidate’s value accurately, a feature unavailable in LinkedIn’s static data set.
With many unicorn candidates typically commanding higher salaries in the competitive tech space, the Comp Engine arms your hiring team with the latest benchmarks you need to source top-tier talent. Our platform tracks the KPIs (key performance indicators) that differentiate unicorn sellers in SaaS, providing granular insights that help reflect how higher performance translates to compensation changes.
Recruiting Agency Support
Unlike more self-service oriented platforms such as LinkedIn, our Comp Engine is plugged into our ecosystem, so that your Betts recruiter can help you get the most out of your compensation analysis. This extra layer of integrated service means that you are not just receiving raw salary numbers, but gaining strategic support from an experienced partner that will help you optimize your GTM talent acquisition for changing trends.
Additionally, using this tool alongside Betts Connect lets you further leverage the data to narrow down sourcing for your unicorn candidates. You will be able to utilize insights from the Comp Engine and apply these when searching through candidates on Connect, refining your strategy according to the data and taking advantage of the platform’s filters to track down your right fit talent faster.
Cut Your Hiring Costs with Betts Connect
Sign up for Betts Connect and get access to all of our compensation data, planning tools and more to help you streamline your tech sales recruiting. With plans like our Recruitment as a Service (RaaS) offer, your hiring managers will be able to scale your talent acquisition around your goals and needs, whether you need to hire one unicorn seller or 100.
Schedule a Connect demo here, and get access to all of our compensation data, planning tools and more to help you streamline your tech sales recruiting.