Yotpo is a SaaS platform that helps businesses generate customer reviews, drive traffic, and increase conversions. In 2015, Yotpo experienced over 400% growth and worked with 100,000 businesses to leverage user-generated content marketing.
The Needs
New Office Sales Team with sales reps and managers who had experience at high-growth companies, were a culture fit, and could start generating revenue quickly.
The Challenge – before Betts, Yotpo relied on internal resources
- Struggle positioning unique brand to competitive New York talent market
- Internal resources did not have the time to source and screen candidates at scale
- Faced challenges searching for multiple roles simultaneously
- Situated in a hyper-growth market and were potentially losing talent to larger companies
“Betts Recruiting consistently delivers not only the quality of sales people we look for, but also at a rate we’re unable to find elsewhere.”
Jordan Gutman, Head of Operations and Strategy at Yotpo
The Solution
- Started interviewing high-quality candidates within one week
- Accessed the same top talent larger companies were pursuing because of expanded network
- Achieved an average time-to-hire of 17 days