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Demand Generation Job Description

What a typical job posting looks like for a Demand Generation Manager

Demand Generation Manager

We’re [company name]. We’re thought leaders and history makers - we make achieving the impossible look easy. We’re a diverse group, spread across the globe, who are united by a shared set of values and goals. We’re committed to performing well as individuals and in teams for the betterment of our company.

 

We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you. Our mission at [company name] is to unlock the potential of human relationships - by creating tools that simplify and increase the efficiency of developing and managing relationships. We strive to fulfill our mission with grace, courtesy, and humor. 

Job Description

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.  
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities 
  • Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
  • Overseeing vendor selection and contracts as needed

What you should have

  • Bachelor’s degree in Business, Marketing, or a related field
  • 5+ years of B2B demand generation experience in SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio of produced marketing work

Nice to have

  • Master’s degree in business or related area
  • Experience effectively leveraging Pardot marketing automation for the creation and sending of batch email and nurture paths, email delivery and inboxing, forms, landing pages, database segmentation, and management

Working Conditions

[company name] provides employees with free snacks and drinks in each of our three kitchens and weekly catered lunches. We understand that sometimes you work more effectively in an open space that encourages collaboration but other times you need a quiet space, and that is why we have a versatile work space and encourage you to work offsite as needed.

Working at [company name]

[company name] has a collaborative work environment that encourages innovation and entrepreneurial thinking. [company name] also wants to improve the communities our employees call home, so we encourage employees to spend 5 days each year volunteering in their community.

Compensation & Benefits

At [company name] we offer competitive compensation, commensurate with experience. We also offer outstanding benefits to simplify the lives of our employees and show them how much we appreciate their contributions. [company name] provides company-paid medical insurance for all employees (and largely subsidized coverage for families), dental, vision, and 401K with a 5% company contribution. We also have an onsite fitness center and childcare center. This is a full-time, salaried position located in New York, NY. Local candidates preferred as relocation assistance is not provided for this position. 

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