- Responsibilities and average salary for demand generation, content marketing, and product marketing roles
- Skills and qualifications you’ll have to master to be successful in these roles
- Tips from Betts on how to optimize your LinkedIn profile and leverage marketing automation tools
You’re creative and analytical, you love both a checklist and a brainstorm, you’re forward thinking and spontaneous. You are a Go-to-Market Marketer. These roles, such as Demand Generation, Content Marketing and Product Marketing, all work closely with Sales, Product and Engineering to drive awareness and increase revenue.
Whether you’re pursuing a B2C or B2B marketing career, this infographic has valuable advice to get you on the right track. Download it now to learn more about our advice for transitioning into a Go-to-Market Marketing role.