Betts Recruiting

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Case Studies

LeanTaaS, an Enterprise Healthtech Company, Quickly Hired Enterprise Sales Talent Using Betts’s RaaS Subscription

The Challenge

LeanTaaS, a leader in health technology solutions for maximizing healthcare capacity through AI and prescriptive analytics, faced challenges scaling their enterprise sales team. With three specialized teams focused on outpatient clinics, medium, and large hospitals, they needed candidates with expertise in navigating complex healthcare environments.

The roles required experienced enterprise sellers capable of managing $750K-$1.5M deals with 9-12 month sales cycles—a niche skillset that demanded precision in sourcing and screening. They sought candidates with health-tech backgrounds who were located in key regions, including the Midwest, Southwest, Mountain, and Mid-Atlantic areas, and who could operate fully remote while collaborating effectively with cross-functional teams.

Despite having an internal recruitment team, LeanTaaS struggled to fill these highly specialized roles due to time constraints. Their team was stretched thin managing conferences, training, and day-to-day demands, leaving little capacity for sourcing and screening candidates. Additionally, the pipeline was limited to referrals, which wasn’t enough to meet their hiring goals.

Traditional recruitment options were prohibitively expensive given the seniority and compensation required for these roles. LeanTaaS also didn’t have access to market insights on competitive salaries, making it difficult to attract and secure top talent quickly.

The Solution

Betts Recruiting provided LeanTaaS with a tailored solution through their Recruitment-as-a-Service (RaaS) model. By subscribing for a fixed annual fee, LeanTaaS had access to unlimited hires at a fraction of the cost of traditional recruitment methods. This approach was particularly effective for the high-compensation enterprise sales roles LeanTaaS needed to fill. Within 60 days, Betts successfully placed two key hires, demonstrating the speed and efficiency of the RaaS model.

To meet LeanTaaS’s unique needs, Betts assembled a specialized recruitment team, including   one senior and two junior recruiters with deep expertise in the HealthTech sector. The team leveraged their verticalized focus and in-depth knowledge of the industry to identify candidates who met LeanTaaS’s stringent requirements, including experience with $750K-$1.5M deal sizes and 9-12 month sales cycles.

Betts’s proprietary Connect platform gave the team a competitive edge, providing access to a database of pre-vetted candidates with detailed information on ACV, industries, deal sizes, and geographies. This allowed the recruiters to efficiently source niche talent aligned with LeanTaaS’s specific needs.

In addition to sourcing top-tier candidates, Betts provided strategic guidance on salary benchmarking, ensuring LeanTaaS’s offers were competitive in a tight labor market. Weekly communication and progress updates allowed Betts to seamlessly integrate into LeanTaaS’s team, acting as an extension of their internal recruitment efforts.

By partnering with Betts, LeanTaaS avoided the challenges of scaling an internal recruitment team while gaining the flexibility and expertise needed to close key hires.

The Betts Team
March 3, 2025