About
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Industry
Manufacturing/Supply Chain
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Funding
$216.5M
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Investment Stage
Series B
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Investors
RTX Ventures, Construct Capital, WCM Investment Management, Bracket Capital, Shrug Capital, Lux Capital, Andreessen Horowitz, Founders Fund, S&A, Silent Ventures, Cubit Capital, Caffeinated Capital & Tru Arrow Partners
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Employees
101-250
“Partnering with Betts has been instrumental in building out our sales and post-sales teams from the ground up. They understood the importance of finding talent with a manufacturing engineering background and delivered quickly. Their support in hiring our first AE, RevOps Manager, and Technical Program Managers was a game changer for us. We’re excited to continue growing with their help
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Using Betts’ RPO model, Hadrian was able to:
- Secure their first key GTM sales hire with a highly technical background in around 60 days
- Promote their first AE sales hire with Betts to Director of Sales
- Build their first post-sales function with Betts hiring 2 Technical Program Managers with 7+ years of experience in manufacturing engineering.
- Establish a RevOps function with their first onsite RevOps Manager with 5 years of experience
The Challenge
Hadrian, a rapidly growing manufacturing startup, faced the challenge of building their go-to-market (GTM) function from scratch. They had no existing sales team, no experience with RevOps, and no structured post-sales support. As the company scaled, they needed to establish these critical functions to sustain their growth.
The Solution
Betts partnered closely with Hadrian to understand their unique needs and helped them hire the key players to establish both their sales and post-sales functions. The team at Betts guided Hadrian through their first-ever GTM hires, helping them bring on board the right talent to meet their growth goals.
The first key hire Betts made was an Account Executive (AE), who was later promoted to Director of Sales. With the following hires being 2 Technical Program Managers, all who had 5+ years of selling experience in the manufacturing engineering industry along their first RevOps Manager, who would be tasked building out their entire RevOps function which required 5 years of experience under their belt. These hires established the foundation of Hadrian’s post-sales function, ensuring a smooth transition from sales to customer success and optimized their revenue operations, a function they had never had before.
Betts continues to support Hadrian in expanding their sales team by hiring more AEs to scale their GTM team. Thanks to Betts’ expert recruiting and understanding of Hadrian’s needs, they successfully built out their sales and post-sales functions, laying the groundwork for future growth. Betts continues to work with Hadrian, supporting them in expanding their sales team and ensuring they have the talent necessary to reach their ambitious goals.
