About
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Industry
FinTech
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Funding
$303M
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Investment Stage
Series E
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Investors
ICONIQ Growth, Meritech Capital Partners, Sapphire Ventures, BDT & MSD Partners, WiL (World Innovation Lab), Insight Partners, Norwest Venture Partners, Polaris Partners, Redpoint
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Employees
501-1K
“Betts was instrumental in helping FloQast hire top-tier sales talent. Their tailored vetting process delivered candidates with the right experience and FloQast fit, saving us time, money, and effort. This unique RPO model has been highly beneficial to our staffing strategy.”
Using RaaS, Upflow was able to:
- Make 8 hires in 5 months
- Forecast their Cost-per-Hire as $3k
- Have Betts screen dozens of candidates per hire to support candidate quality control
- Provide recruitment scalability for two divisions: Business Development & Direct Sales
- Utilize Betts’ monthly executive reporting to optimize interview to hire ratio to 7:1
The Challenge
As FloQast scales, they need top-tier sales talent to drive growth and sustain momentum. The company sought to fill several crucial roles, specifically targeting Business Development Representatives (BDRs) and Enterprise Account Executives (EAEs) with talent with experience selling into the office of the CFO and Controller. FloQast partnered with Betts, a leader in recruitment for go-to-market teams, to help them achieve their aggressive hiring goals.
FloQast has a challenging Ideal Candidate Profile (ICP) and is expanding its sales team with non-traditional talent. Focused on hiring career changers from accounting and finance, FloQast needed a recruitment partner to find candidates who wanted to join a high-growth tech company. Betts stepped in as a critical extension of FloQast’s recruiting team, helping them hit ambitious hiring goals and build a high-performing sales team.
The Solution
Betts provided a tailored vetting process that identified the right candidates who not only met the specific background requirements, but were also enthusiastic about joining FloQast. Over the course of five months, FloQast interviewed several people and made 8 hires through Betts.
Betts successfully placed 8 candidates in crucial roles. The cost per hire was just $6k, with a forecasted ROI of about $3k per hire, making the partnership exceptionally cost-effective. Moreover, every candidate placed by Betts not only met but exceeded expectations. This outstanding performance highlighted the quality of the vetting process and demonstrated the alignment between the candidates and FloQast’s high-performance culture. Throughout this period, Betts acted as an essential extension of FloQast’s recruiting team, providing the support needed to achieve their high-stakes hiring objectives.
By working closely with FloQast as a true partner, Betts played a pivotal role in building a high-performing sales team composed of individuals with non-traditional backgrounds. The success of these hires not only met but exceeded expectations, showcasing the strategic impact of Betts’ approach in sourcing and vetting top-tier talent.
