About
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Industry
SAAS, Mar-Tech
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Funding
$$864M
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Investment Stage
Series E
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Investors
Bain Capital & Sequoia
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Employees
1,000-5,000
“Betts' recruiter subscription helped us build a diverse talent pipeline. We partnered with Betts to successfully hire 15 people within a year and increased diversity in our candidate pool.”
Using RaaS, Upflow was able to:
- Increase diversity in talent pipeline by 20%
- Make 15 GTM hires within a year
- Increase pitch to hire ratio to 50%
- Bring their average a time-to hire down to 4 weeks
- Bring their cost-per-hire down to $3.5K
With Betts’ RaaS Subscription, Attentive was able to increase diversity in their pipeline by 20%
The Challenge
As Attentive grew, their initiative of attracting and retaining diverse talent in a competitive market became increasingly a priority. While their internal recruitment team was strong, they needed external expertise to help reach and engage underrepresented groups effectively. One of their goals was to create a truly inclusive environment that reflected a wide range of experiences and backgrounds.
The Solution
To address this challenge, Attentive worked with their talent partner Betts, a leading recruitment firm with a proven track record in helping tech companies scale their teams with top talent. Betts’ expertise in building diverse pipelines, combined with their deep understanding of the SaaS industry, made them an ideal partner for Attentive. Betts Connect platform houses over a million candidates with self-reported demographic info on 80% of that network. Utilizing technology and recruiting expertise, Betts leveraged their extensive network (which is 3X as diverse as the tech average) on their Connect platform and specialized recruitment strategies to source candidates from underrepresented groups. They focused on building a diverse pipeline across various GTM roles.
Within a few months of this new initiative with Betts, Attentive saw an increase in their diverse talent pipeline. Attentive achieved a 20% increase in diversity in their Betts candidate pipeline and this number continues to rise as they continue to hire top talent through their partnership with Betts.
By utilizing Betts’ Recruitment-as-a-Service (RaaS) model, Attentive was able to make unlimited hires for an annual fee. This approach not only streamlined the hiring process but also lowered their cost-per-hire. Through their partnership with Betts, Attentive was able to swiftly and effectively build the diversified GTM team they needed with confidence while saving time and money on recruitment costs.
