We are looking for a self-driven, creative, and analytical Director of Demand Generation in Los Angeles, CA who will be in charge of developing and executing effective multi-channel campaigns that drive new leads and nurture active accounts. You will play a critical role in the next phase of growth by delivering sales-ready leads to achieve customer acquisition and revenue goals.
Responsibilities
- Serve as our Demand Generation leader, developing the strategy for how the company generates demand for our solutions amongst our target audiences
- Own website end-to-end, recommending and implementing improvements to increase conversions
- Create and qualify leads through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, webinars and other lead-generating opportunities
- Manage top of funnel activities through collaboration with Sales Development Representatives and maintain data accuracy for accounts, leads and contacts and any marketing campaign-related data and activities in Salesforce
- Own the quarterly planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI and meet our sales goals
- Optimize our marketing automation and lead nurturing processes
- Manage reports and dashboards to provide visibility in marketing campaign results including inbound channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI
Qualifications
- 5+ years of experience marketing in B2B technology, preferably SaaS
- 3+ years of demand generation or online marketing experience across mid-market and/or enterprise accounts
- Demonstrable experience leading and managing SEO/SEM, retargeting, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
- Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities
Skills
- Excellent written and verbal communications
- Roll up your sleeves hands-on attitude
- Embraces the challenge of building a business
- Creative growth hacker who can create leverage from unexpected sources
- Ability to independently analyze, recommend and act
- Comfort in fast-paced and flexible environment
- Hands-on experience with marketing automation platform
- Hands-on experience with Saleforce a plus
Perks & Benefits
- Competitive compensation
- Stock options
- 401k
- Top-of-the-line health, dental, and vision insurance
- Life insurance
- Strong upward mobility and career growth opportunities
- Flexible vacation policy
- Frequent team events and outings
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