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VC's Tell All- What they look for in their Marketing hires

VC's Tell All: What they look for in their Marketing hires

The Betts Team
November 7, 2012

Hear it straight from the horse’s mouth- what VC’s want in their Executive Marketing hires. Software Advice interviewed some of the top venture capitalists to get the inside scoop on what it takes to be a marketing executive in the startup tech space.

Here are the top qualities that make-up a rockstar marketing exec:

They are Metrics Oriented

Marketing is not just a creative role. They are looking for someone with the numbers to back-up their success.

They Can Sell a Story

There is always an aspect of sales in the marketing realm. A skill set to frame and pitch a company is a must-have quality.

They Have Connections

You can never underestimate the value of your personal network. Relationships are key in the professional world, expediting the road to success.

They Know Modern Techniques

It is important to be on the cutting-edge of the industry. Branding is continually adapting to the consumer-base, as are the techniques behind it. An executive who is comfortable mixing it up and trying the latest strategies has the right attitude to join the leadership team of a startup.

They Have C-Suite Approval

References from former CEO’s and VP’s are the ultimate vote of approval. Having the right perspective to fully judge your success as an individual, top leadership is the most trusted source a VC could ask for.

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