Finding the right sales recruiting agency in New York City can be a game-changer for your go-to-market (GTM) team. NYC is a global hub for tech, finance, media, and startups, making it an intensely competitive market to source top sales talent. Whether you’re looking for experienced enterprise sellers, SaaS specialists, or growth-stage hunters, your recruiting partner needs deep local knowledge and access to a wide talent pool.
Below is a curated list of the top 10 sales recruiting agencies in NYC for 2025, highlighting their strengths, specialties, and unique approaches to help you decide which firm aligns best with your talent acquisition goals:
1. Betts Recruiting
Founded in 2009, Betts Recruiting is a leader in sourcing sales, marketing, and customer success talent specifically for technology startups in New York City and beyond. Betts has helped over 10,000 companies scale their revenue-generating teams, including 50 unicorns that have reached IPO. Their deep expertise spans key NYC sectors such as FinTech, AdTech, and SaaS, with a keen understanding of the sales profiles that thrive in these markets.
Betts offers several innovative tools and services including:
- Betts Connect: A proprietary platform providing access to tens of thousands of pre-vetted GTM candidates, enhanced with AI-powered search and detailed candidate KPIs.
- Recruitment as a Service (RaaS): Combines hands-on recruiter support with technology, delivering scalable hiring solutions at a fraction of traditional agency costs.
- Comp Engine: Real-time salary benchmarking and time-to-hire metrics, sourced directly from Betts’ extensive candidate database.
- Surge Recruiting: On-demand surge capacity for high-volume hiring needs.
With a strong NYC presence and a commitment to tailored, data-driven recruiting, Betts Recruiting is the top choice for companies serious about winning in the city’s competitive sales talent market.
2. The Jacobson Group
Established with a focus on the insurance and financial services industries, The Jacobson Group leverages its NYC office to provide specialized sales recruiting that matches deep industry expertise with strong local market connections. Founded in 1986, they have grown to be one of the most trusted names in insurance recruitment nationwide.
Their sales recruiting division emphasizes placing candidates who are not only strong closers but who also possess a nuanced understanding of financial products and services. Their intensive vetting and candidate development process includes behavioral assessments, cultural fit analyses, and deep technical screening to ensure their placements deliver long-term impact.
The Jacobson Group’s approach also integrates strategic workforce consulting, helping NYC companies plan for talent needs aligned with evolving industry regulations and market dynamics. Their robust network across New York’s finance sector ensures that clients gain access to a wide pool of highly qualified candidates who can thrive in complex, regulated sales environments.
3. Lucas Group
Lucas Group is a national executive search and recruiting firm with a prominent presence in New York City, specializing in mid- to senior-level sales hires across diverse industries including technology, finance, and healthcare. Since 1970, Lucas Group has built a reputation for combining traditional executive search principles with innovative recruitment techniques.
Their NYC sales recruiting team is known for a consultative, personalized approach that focuses on aligning candidate competencies and career goals with client business needs and culture. They emphasize quality over volume, conducting thorough reference checks, skills assessments, and detailed market mapping to identify candidates who are prepared to manage complex sales cycles and high-value enterprise accounts.
Lucas Group also provides ongoing client support through market intelligence reports, salary benchmarking, and retention strategies, making them a full-service recruitment partner for NYC organizations looking to secure top-tier sales leadership and high-performing sales teams.
4. True Search
True Search is a global executive search firm with a significant New York City presence, specializing in technology, media, and digital sectors. Founded in 2014, True Search is known for its data-driven approach and commitment to diversity, equity, and inclusion (DEI), which they embed into all stages of the recruiting process.
Their sales recruiting practice focuses on identifying transformational sales leaders and high-potential individual contributors who can drive growth in NYC’s fast-evolving tech landscape. True Search leverages advanced analytics, proprietary assessment tools, and extensive network mapping to uncover candidates who combine sales acumen with leadership potential.
In addition to search services, True Search provides strategic advisory support for NYC clients, helping companies build inclusive sales teams that reflect diverse markets. Their commitment to transparency and partnership has earned them a reputation among startups and growth-stage companies looking for a trusted recruitment advisor in the city’s competitive talent environment.
5. Bespoke Partners
Bespoke Partners is a boutique executive search firm based in New York City that specializes in placing senior sales executives and C-suite leaders within technology and media companies. Founded by industry veterans, Bespoke is built on the premise that personalized, high-touch recruitment delivers superior outcomes in NYC’s competitive market.
Their sales recruiting process is grounded in deep research and cultural alignment, focusing not only on skills and experience but also on candidates’ fit with company mission and values. Bespoke leverages an extensive network of industry contacts and maintains ongoing relationships with candidates, enabling them to present clients with exclusive talent who may not be accessible via traditional recruiting channels.
Additionally, Bespoke offers strategic talent advisory services, helping NYC startups and high-growth firms design sales hiring strategies that scale efficiently while building strong leadership pipelines. Their bespoke (customized) approach is especially valued by clients seeking long-term partnership and tailored recruiting solutions in the city.
6. Sales Talent Agency
Sales Talent Agency is a specialized recruitment firm focusing exclusively on sales roles, with a strong footprint in the NYC market. Since their founding in 2005, they have developed a data-driven and performance-focused methodology to match sales professionals with roles ranging from entry-level account executives to sales leadership in SaaS, technology, and B2B sectors.
Their NYC team is adept at sourcing candidates with both the right skill sets and cultural traits that drive retention and success. Sales Talent Agency uses behavioral assessments, role-specific performance data, and customized interview processes to ensure that clients hire candidates who will excel in NYC’s fast-paced and demanding sales environments.
The agency also offers ongoing talent advisory, including compensation benchmarking, sales team structuring, and onboarding best practices, making them a trusted partner for NYC companies looking to optimize their sales recruiting and retention.
7. Corcoran Group
While widely recognized as a leader in real estate, Corcoran Group also operates a specialized corporate recruiting division in New York City focused on sales talent for startups and media companies. Leveraging their deep local market insights, Corcoran connects organizations with entrepreneurial sales professionals who have strong networks in NYC’s diverse industries.
Their recruiting approach combines traditional search techniques with modern sourcing strategies, including social media outreach and targeted talent mapping. Corcoran’s recruiters understand the nuances of NYC’s sales culture, enabling them to identify candidates who thrive in competitive, fast-changing marketplaces.
Beyond recruitment, Corcoran offers workforce consulting and talent development support to help clients improve hiring efficiency, reduce turnover, and accelerate ramp-up times for new sales hires in NYC.
8. MarketPro
MarketPro is a New York City-based recruiting firm specializing in technology sales and marketing roles, with over 25 years of experience helping early-stage and mid-market companies build high-performing teams. MarketPro’s approach combines deep industry knowledge with personalized candidate engagement to source and attract top NYC sales talent.
Their full lifecycle recruitment services include candidate sourcing, assessment, offer negotiation, and onboarding support. MarketPro places a strong emphasis on building long-term relationships with clients and candidates, helping companies navigate NYC’s competitive hiring environment with customized strategies.
The firm’s local presence and sector expertise make them particularly effective at identifying sales candidates who can succeed in NYC’s evolving tech landscape, including SaaS, FinTech, and digital media.
9. Opus Advisors
Opus Advisors is a boutique recruiting agency based in New York City that specializes in placing senior sales and marketing executives within the technology sector. With a focus on cultural fit, leadership potential, and strategic hiring, Opus Advisors supports NYC companies scaling their go-to-market teams during rapid growth phases.
The firm works closely with clients to understand organizational goals and sales strategy, delivering curated candidate shortlists that emphasize not only skills but also alignment with company culture. Opus also offers advisory services related to talent planning, succession, and market compensation, positioning themselves as a strategic partner in sales recruitment.
Their expertise and local focus enable Opus Advisors to navigate NYC’s highly competitive talent market, helping clients attract leaders capable of driving sustainable growth.
10. The Bedford Group
The Bedford Group is a specialized recruiting firm focusing on financial services and fintech sales talent in New York City. Established over two decades ago, they have built a reputation for connecting clients with sales professionals who combine technical knowledge with the interpersonal skills needed to succeed in NYC’s demanding financial markets.
Their recruiting process is highly consultative and tailored, involving deep market mapping, candidate vetting, and cultural fit analysis. The Bedford Group supports firms ranging from established banks to innovative fintech startups, helping them scale sales teams with talent aligned to industry-specific challenges.
In addition to recruitment, Bedford offers workforce consulting and compensation benchmarking, ensuring clients stay competitive in NYC’s fast-evolving sales landscape.
Why Betts Recruiting is Your Top Sales Recruiting Agency in NYC
Betts Recruiting combines local NYC market expertise with innovative technology platforms and scalable recruiting solutions, making them the best partner for companies looking to build or expand their go-to-market teams in the city. With their proprietary tools like Betts Connect, Comp Engine, and flexible RaaS model, Betts enables fast, data-driven hiring decisions tailored to NYC’s fast-paced and diverse sales landscape.
Their expansive network and industry-specific insights, especially in FinTech, SaaS, and AdTech sectors, make them uniquely equipped to identify and attract unicorn sales talent. Whether you need to fill a single critical role or scale an entire team rapidly, Betts offers the technology, flexibility, and human expertise to transform your sales hiring.
SDR Salary Expectations in NYC for 2025
In New York City, entry-level SDRs typically command a base salary range between $60,000 and $75,000, reflecting the higher living costs and the competitive talent market. SDRs with six months or more of experience can expect salaries between $70,000 and $85,000, often supplemented with on-target earnings (OTE) ranging from 20% to 60% of base pay depending on company size, sector, and role complexity.
Employers in NYC are adopting more flexible compensation packages that may include variable OTE components, equity grants, and additional perks to attract and retain talent in the face of intense local competition and evolving role requirements.
Key NYC Trends Impacting SDR Hiring and Compensation
Specialization in Enterprise and AI Sales: NYC’s mature enterprise technology sector drives demand for SDRs who can navigate complex sales cycles and engage with technical decision-makers. Many firms are incorporating AI tools to enhance prospecting and lead qualification, requiring SDRs to develop hybrid skills that blend traditional outreach with technology-enabled engagement.
Limited Traditional Entry-Level Opportunities: Similar to broader trends, NYC’s tech market shows a declining number of purely entry-level SDR roles, as companies focus on candidates who can “hit the ground running.” This shifts the hiring landscape toward “unicorn” candidates or those with prior relevant experience, elevating salary expectations for these roles.
Remote and Hybrid Work Influence: While New York remains a vibrant tech hub, the rise of remote and hybrid work models allows companies to broaden their talent searches beyond the city limits. However, many candidates still prefer NYC-based opportunities for networking and career growth, keeping local compensation competitive.
Cost of Living and Salary Pressure: The high cost of living in NYC continues to influence salary benchmarks, pushing base pay levels upward relative to other regions. Companies looking to attract talent are factoring in these economic realities while balancing budget constraints amid ongoing market uncertainty.
Local Opportunities and Emerging Markets Near NYC
Although New York City remains a prime location for tech sales talent, companies are also increasingly exploring adjacent emerging markets within the Northeast corridor, such as Albany, Trenton, and Providence. These areas offer lower salary baselines and cost structures while providing access to qualified, sales-ready candidates from local educational institutions, creating a strategic complement to NYC-focused hiring. Contact Betts here to learn more about how they can help you source, attract, and retain your next top sales performer in New York City.