-Leveraging Social Media to Grow Your Business-
The following article written by Susie Marino, Roost Correspondent, highlights the immense importance of incorporating social media into your recruiting and marketing strategies. At Betts, we feel social media has led to the significant growth of our company in just two short years. In recent months, the use of Roost, a social media marketing platform, has led to even more success for our company. Read on to learn just how impactful integrated social media campaigns can be to growing your business and attracting the talent necessary to do just that.
Who decides to open a recruiting firm when nobody is hiring? Gutsy 28-year-old Carolyn Betts is who, in the thick of the US job loss mess, when unemployment was at a 16-year all-time high. Fresh from a corporate experience at CareerBuilder.com, she focused on placing sales professionals in entrepreneurial companies. In just two years, Carolyn managed to grow her business to a staff of 13. Fast-forward and employment rates are finally climbing, but while times were tough, it was social media that Carolyn credits for helping build her referral-based business.
Behaving boldly, Carolyn snubbed advertising and bypassed job posting boards: Craigslist, Hotjobs and Monster. She turned instead to the emerging social web: FaceBook, Twitter and LinkedIn. Startups and talent not only found her firm, but signed up in droves.
She admits it was a draining if not time-consuming process at first. But Carolyn then stumbled upon a free social marketing platfrom called Roost, which she claims lightened the company’s social media load significantly.“Before Roost we wasted so much time and energy remembering to post everyday. Now we can set it up in a campiagn manager and forget about it, and focus on what we do best.”
Betts Recruiting leverages Roost’s wealth of media articles about her sector that she quickly accesses and queues up for the week, eliminating research efforts.
She also relies upon a unique feature that helps her band together with clients and other businesses. “Roost’s Circle feature can help you get more viral because your key alliances share your posts. And our clients appreciate that we can easily extend their information to our network, it’s an added service we can provide.”
Carolyn now enjoys over 17,000 FaceBook friends and over 1,000 loyal fans — followers who did their part in naming Betts Recruiting a Top 10 Bay Area Business by San Francisco’s 7×7 Magazine.
– Susie Marino, Roost