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How to Attract Top Sales Talent in Tech Despite a Low Glassdoor Rating

The Betts Team
May 8, 2023

When your reviews are killing your candidate pipeline..

Are you struggling to attract top sales talent to your tech company due to a less-than-stellar Glassdoor rating? While a low rating can be a red flag for potential candidates, there are ways to showcase your company’s strengths and appeal to sales professionals who are looking for a challenge. In this blog post, we’ll explore some strategies that can help you attract top sales talent, even if your Glassdoor rating isn’t perfect.

Focus on Your Company’s Strengths

Every company has its strengths, even if they are not always reflected in Glassdoor ratings. Take a closer look at what your company does well, and focus on those aspects when speaking with potential candidates. Highlight your company’s unique selling proposition and competitive advantages. Share your company’s achievements, such as awards, industry recognition, and successful partnerships. If your company is in a growth phase, emphasize the opportunities for career growth and professional development.

Offer Competitive Compensation Packages

Top sales professionals are motivated by financial incentives, so offering competitive compensation packages is key to attracting and retaining them. While salary is a significant part of the package, it’s also essential to consider other incentives such as bonuses, commissions, benefits and stock options. Make sure your compensation package is aligned with industry standards and is attractive enough to entice top talent. Check out our 2023 Compensation Guide for the latest trends. 

Emphasize the Sales Team’s Impact on the Company

Sales teams are the driving force behind revenue growth and success. Emphasize the importance of the sales team in achieving the company’s goals and how their contributions can make a significant impact. Share specific examples of how your sales team has contributed to the company’s success and growth. Highlight how their efforts have helped the company achieve its objectives and expand into new markets.

Leverage Employee Testimonials and Referrals

Employee testimonials and referrals can be powerful tools in attracting top talent, even if your Glassdoor rating isn’t perfect. Ask current employees to share their positive experiences working for the company and use those testimonials in your recruitment materials. Encourage your employees to refer potential candidates, and offer incentives for successful referrals.

Be Transparent About Company Challenges

While it’s essential to focus on the company’s strengths, it’s also essential to be transparent about the challenges your company is facing. Share with potential candidates the steps your company is taking to address those challenges and how the sales team can contribute to overcoming them. By being transparent, you can demonstrate your company’s commitment to transparency and openness, which can be appealing to top sales professionals.

Partner with a Recruitment Agency with a Stellar Reputation

If you’re still having trouble attracting top sales talent to your tech company, partnering with a recruitment agency with a stellar reputation can help. At Betts Recruiting, we specialize in placing top sales talent at high-growth companies. We have access to thousands of account executives and sales development representatives who are actively looking for their next career opportunity. Our team can help you navigate the recruitment process, from sourcing and vetting candidates to negotiating compensation packages. We understand that a low Glassdoor rating can be a challenge, but we can work with you to showcase your company’s strengths and find candidates who are excited about the opportunity to make an impact.

In conclusion, a low Glassdoor rating doesn’t have to be a barrier to attracting top sales talent to your tech company. By focusing on your company’s strengths, offering competitive compensation packages, emphasizing the sales team’s impact, leveraging employee testimonials and referrals, being transparent about challenges, and partnering with a recruitment agency with a stellar reputation, you can appeal to top sales professionals who are looking for a challenge. With the right strategies in place, you can build a top-performing sales team that can help your company achieve its goals and overcome any obstacles.