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Employer Branding Tech Companies
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10 Reasons Tech Companies Need Employer Branding for Growth

Ryan Helmstetler
September 7, 2016

If you’re running a tech startup, chances are you already know that now is a hard time to be hiring. We’re in the midst of a talent shortage, and tech is one of the hardest places to be.

If you want to keep positions filled, especially in sales and marketing, it’s a good time to think past one-off hires and look at the bigger picture: employer branding.  Not quite sure? Does it sound a little too squishy?

Here are 10 great reasons to start taking employer branding more seriously

  1. A bad reputation costs companies 10% more per hire, which adds up fast.
  2. Even with a pay increase, 50% of candidates say they won’t work for an organization with a bad reputation.
  3. Having a positive employer brand can bring you twice as many candidates as companies with negative brands, and help you spend less on employees.
  4. In 2013 50% of HR managers said they were having trouble staffing up. In 2016 that number is at 68%.
  5. Most people trust what employees say about a company more than they trust brand ads.
  6. LinkedIn is used by 76% of candidates to research potential employers.
  7. Before applying, 62% of candidates are researching companies using other social media.
  8. Of HR managers, 70% say they’ll use social media for employer branding, but just 33% have staff dedicated to social media.
  9. 58% of HR managers say HR is responsible for employer branding, but
  10. 60% of CEOs say executives are.

Check out this infographic from Betterteam for more insights into employment branding strategy, and expert advice for handling it.

betterteam-employer-branding1

This post was adapted from its original form on Betterteam’s blog