If you’re running a tech startup, chances are you already know that now is a hard time to be hiring. We’re in the midst of a talent shortage, and tech is one of the hardest places to be.

If you want to keep positions filled, especially in sales and marketing, it’s a good time to think past one-off hires and look at the bigger picture: employer branding.  Not quite sure? Does it sound a little too squishy?

Here are 10 great reasons to start taking employer branding more seriously

1. A bad reputation costs companies 10% more per hire, which adds up fast.
2. Even with a pay increase, 50% of candidates say they won’t work for an organization with a bad reputation.
3. Having a positive employer brand can bring you twice as many candidates as companies with negative brands, and help you spend less on employees.
4. In 2013 50% of HR managers said they were having trouble staffing up. In 2016 that number is at 68%.
5. Most people trust what employees say about a company more than they trust brand ads.
6. LinkedIn is used by 76% of candidates to research potential employers.
7. Before applying, 62% of candidates are researching companies using other social media.
8. Of HR managers, 70% say they’ll use social media for employer branding, but just 33% have staff dedicated to social media.
9. 58% of HR managers say HR is responsible for employer branding, but
10. 60% of CEOs say executives are.

Check out this infographic from Betterteam for more insights into employment branding strategy, and expert advice for handling it.

This post was adapted from its original form on Betterteam’s blog.