If you’re running a tech startup, chances are you already know that now is a hard time to be hiring. We’re in the midst of a talent shortage, and tech is one of the hardest places to be.
If you want to keep positions filled, especially in sales and marketing, it’s a good time to think past one-off hires and look at the bigger picture: employer branding. Not quite sure? Does it sound a little too squishy?
Here are 10 great reasons to start taking employer branding more seriously
- A bad reputation costs companies 10% more per hire, which adds up fast.
- Even with a pay increase, 50% of candidates say they won’t work for an organization with a bad reputation.
- Having a positive employer brand can bring you twice as many candidates as companies with negative brands, and help you spend less on employees.
- In 2013 50% of HR managers said they were having trouble staffing up. In 2016 that number is at 68%.
- Most people trust what employees say about a company more than they trust brand ads.
- LinkedIn is used by 76% of candidates to research potential employers.
- Before applying, 62% of candidates are researching companies using other social media.
- Of HR managers, 70% say they’ll use social media for employer branding, but just 33% have staff dedicated to social media.
- 58% of HR managers say HR is responsible for employer branding, but
- 60% of CEOs say executives are.
Check out this infographic from Betterteam for more insights into employment branding strategy, and expert advice for handling it.