Marketing

Workstation with laptop, notebook, and coffee

Is the Cover Letter Finished, or Just Evolving?

By Nick O'Brien / September 17, 2019
Posted in ,

Along with mayonnaise, department store shopping, and phone calls, there are claims that modern life has also killed job application cover letters. As specialist recruiters for sales and marketing professionals, we’re not so sure. According to surveys across the employment spectrum, 74 percent of recruiters say cover letters aren’t important and 46 percent of job…

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Man typing on laptop computer looking at job posting

Writing the Ultimate Job Description for Your Next Hire

By The Betts Team / August 21, 2019
Posted in ,

Competition for top talent is fierce, especially in the field of technology. Whether you’re looking to hire the perfect Account Executive, Marketing Manager, or Sales Director, it’s essential to write a job description that attracts qualified candidates while deterring unqualified ones. These tips will help you write the ultimate job post.   Take a look…

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Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

By The Betts Team / August 5, 2019
Posted in

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

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5 Musts for Your First Month on the Job

By The Betts Team / May 31, 2019
Posted in ,

Congratulations on your new job! If you’re reading this then you’ve nailed your interview, conquered your job search and you’re starting a new position.

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7 Reasons Why Your Best People Quit

By The Betts Team / October 9, 2018
Posted in ,

Every leader is concerned with retaining their top talent. At Betts Recruiting, we have worked with thousands of people to plan what their next move will be. The first question we ask is, “Why are you looking to leave?” Knowing this can help us better understand what they find important when looking for a new…

Read More
emails answered tips

How to Write Emails That Will Get Answers This Summer

By Kristin / July 27, 2016
Posted in ,

The gorgeous weather outside is a huge distraction for everyone. In major cities like NYC, “Summer Fridays” are in full swing from Memorial Day to Labor Day weekend. It differs between companies, but Summer Fridays range from leaving work after 2pm or working remotely every few weeks. Does your job offer this “start your weekend…

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WHAT IT TAKES TO BUILD A REAL NET PROMOTER SCORE (NPS) FEEDBACK PROGRAM

What It Takes to Build a Net Promoter Score (NPS) Feedback Program

By eden / April 19, 2016
Posted in ,

“How likely is it that you’d recommend our company to a friend or colleague?” That’s the question—dubbed “The Ultimate Question” by creator Fred Reichheld—at the center of the Net Promoter Score survey. But the truth is a good NPS process is far more than one question; it’s a comprehensive survey that asks about each touchpoint…

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The most in-demand marketing skills of 2015

The Most In-demand Marketing Skills of 2015

By tim / March 20, 2015
Posted in ,

According to many Chief Marketing Officers (CMOs), people with digital marketing skills are in high demand this year. There are a wide variety of positions available in this field, including digital product and marketing managers, content specialists, digital acquisition and retention specialists, data and insight analysts, social media strategists and communications specialists. Whether you’re already…

Read More

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Workstation with laptop, notebook, and coffee

Is the Cover Letter Finished, or Just Evolving?

September 17, 2019

Along with mayonnaise, department store shopping, and phone calls, there are claims that modern life has also killed job application cover letters. As specialist recruiters for sales and marketing professionals, we’re not so sure. According to surveys across the employment spectrum, 74 percent of recruiters say cover letters aren’t important and 46 percent of job…

Read More
Man typing on laptop computer looking at job posting

Writing the Ultimate Job Description for Your Next Hire

August 21, 2019

Competition for top talent is fierce, especially in the field of technology. Whether you’re looking to hire the perfect Account Executive, Marketing Manager, or Sales Director, it’s essential to write a job description that attracts qualified candidates while deterring unqualified ones. These tips will help you write the ultimate job post.   Take a look…

Read More
Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

August 5, 2019

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

Read More

5 Musts for Your First Month on the Job

May 31, 2019

Congratulations on your new job! If you’re reading this then you’ve nailed your interview, conquered your job search and you’re starting a new position.

Read More

7 Reasons Why Your Best People Quit

October 9, 2018

Every leader is concerned with retaining their top talent. At Betts Recruiting, we have worked with thousands of people to plan what their next move will be. The first question we ask is, “Why are you looking to leave?” Knowing this can help us better understand what they find important when looking for a new…

Read More
emails answered tips

How to Write Emails That Will Get Answers This Summer

July 27, 2016

The gorgeous weather outside is a huge distraction for everyone. In major cities like NYC, “Summer Fridays” are in full swing from Memorial Day to Labor Day weekend. It differs between companies, but Summer Fridays range from leaving work after 2pm or working remotely every few weeks. Does your job offer this “start your weekend…

Read More
WHAT IT TAKES TO BUILD A REAL NET PROMOTER SCORE (NPS) FEEDBACK PROGRAM

What It Takes to Build a Net Promoter Score (NPS) Feedback Program

April 19, 2016

“How likely is it that you’d recommend our company to a friend or colleague?” That’s the question—dubbed “The Ultimate Question” by creator Fred Reichheld—at the center of the Net Promoter Score survey. But the truth is a good NPS process is far more than one question; it’s a comprehensive survey that asks about each touchpoint…

Read More
The most in-demand marketing skills of 2015

The Most In-demand Marketing Skills of 2015

March 20, 2015

According to many Chief Marketing Officers (CMOs), people with digital marketing skills are in high demand this year. There are a wide variety of positions available in this field, including digital product and marketing managers, content specialists, digital acquisition and retention specialists, data and insight analysts, social media strategists and communications specialists. Whether you’re already…

Read More