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Customer Success

How to Help Your Sales Engineers Be Successful

By The Betts Team / December 6, 2018
Posted in ,

On a successful sales team, the sales engineer should be fully integrated. This helps them to identify and understand the customer’s pain points and goals. Once the sales team determines the problem, they focus their efforts on building a relationship of trust with the customer. The sales engineer contributes to achieving this goal by bringing…

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Career Paths for Sales Engineers

By The Betts Team / August 16, 2018
Posted in ,

Whether you’re a recent college grad just entering the workforce or you’re a seasoned sales engineering professional looking to make a career change, the choices available to you are many. To help you make a more informed decision, we thought it might be beneficial to explore some of the traditional and non-traditional options, along with…

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5 Tips to Be a More Successful Sales Engineer

By The Betts Team / July 20, 2018
Posted in ,

Given the low up-front costs, scalability and ease-of-setup of most software as a service (SaaS) platforms, getting people to sign up is typically the easy part. It’s getting those customers successfully up-and-running that is the challenge. And in B2B sales, a seamless integration can mean the difference between a long-term customer and a disappointing cancellation.…

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customer-success-manager

How to Hire a CSM: Tips for Evaluating Candidates

By The Betts Team / June 22, 2018
Posted in ,

Customer Success Managers are integral to the client experience. But with the role itself being relatively new, sourcing candidates to fill your open customer success positions can be a bit of a challenge. Chances are you won’t find someone with years of direct experience, which means you have to get a little creative in determining…

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How to Hire an SDR: Tips for Evaluating Candidates

By The Betts Team / June 20, 2018
Posted in ,

When it comes to your SDR team, every new hire matters. You need more than just warm bodies to fill seats. You need the best of the best. Challenging? Certainly. Impossible? Not if you take the right approach heading into the hiring process. Let’s take a look at a few tried and true tips for…

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How to Develop a Customer-Centric Culture in 7 Steps

By The Betts Team / June 20, 2018
Posted in ,

Delivering exceptional service to customers starts from within. You can have all the best plans, policies and procedures in the world, but if your employees aren’t 110% committed and onboard, they won’t do you an ounce of good. The key to mastering customer satisfaction is to make it a part of your underlying company culture.…

Read More

The Essentials of Pre-Onboarding Your Customers

By The Betts Team / June 15, 2018
Posted in ,

As a CSM, you have a direct influence on the success of your clients. The sooner you can get the ball rolling on setting your customers up for success, the better, which is why pre-onboarding is so important. This practice enables you to not only help your customers get off to a great start with…

Read More

7 Key Customer Success Principles

By The Betts Team / June 6, 2018
Posted in ,

The term “customer success” has become somewhat of a buzzword these days. As more and more organizations begin to recognize and understand the importance of cultivating relationships, an entirely new industry has emerged. In order to truly master the art of customer success, however, business leaders must find a way to not only adopt the…

Read More

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How to Help Your Sales Engineers Be Successful

December 6, 2018

On a successful sales team, the sales engineer should be fully integrated. This helps them to identify and understand the customer’s pain points and goals. Once the sales team determines the problem, they focus their efforts on building a relationship of trust with the customer. The sales engineer contributes to achieving this goal by bringing…

Read More

Career Paths for Sales Engineers

August 16, 2018

Whether you’re a recent college grad just entering the workforce or you’re a seasoned sales engineering professional looking to make a career change, the choices available to you are many. To help you make a more informed decision, we thought it might be beneficial to explore some of the traditional and non-traditional options, along with…

Read More

5 Tips to Be a More Successful Sales Engineer

July 20, 2018

Given the low up-front costs, scalability and ease-of-setup of most software as a service (SaaS) platforms, getting people to sign up is typically the easy part. It’s getting those customers successfully up-and-running that is the challenge. And in B2B sales, a seamless integration can mean the difference between a long-term customer and a disappointing cancellation.…

Read More
customer-success-manager

How to Hire a CSM: Tips for Evaluating Candidates

June 22, 2018

Customer Success Managers are integral to the client experience. But with the role itself being relatively new, sourcing candidates to fill your open customer success positions can be a bit of a challenge. Chances are you won’t find someone with years of direct experience, which means you have to get a little creative in determining…

Read More

How to Hire an SDR: Tips for Evaluating Candidates

June 20, 2018

When it comes to your SDR team, every new hire matters. You need more than just warm bodies to fill seats. You need the best of the best. Challenging? Certainly. Impossible? Not if you take the right approach heading into the hiring process. Let’s take a look at a few tried and true tips for…

Read More

How to Develop a Customer-Centric Culture in 7 Steps

June 20, 2018

Delivering exceptional service to customers starts from within. You can have all the best plans, policies and procedures in the world, but if your employees aren’t 110% committed and onboard, they won’t do you an ounce of good. The key to mastering customer satisfaction is to make it a part of your underlying company culture.…

Read More

The Essentials of Pre-Onboarding Your Customers

June 15, 2018

As a CSM, you have a direct influence on the success of your clients. The sooner you can get the ball rolling on setting your customers up for success, the better, which is why pre-onboarding is so important. This practice enables you to not only help your customers get off to a great start with…

Read More

7 Key Customer Success Principles

June 6, 2018

The term “customer success” has become somewhat of a buzzword these days. As more and more organizations begin to recognize and understand the importance of cultivating relationships, an entirely new industry has emerged. In order to truly master the art of customer success, however, business leaders must find a way to not only adopt the…

Read More