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content marketing

How to Crush It at Your Next Networking Event

By The Betts Team / September 11, 2019
Posted in ,

Critics might call it a cliche, but there’s definitely some truth to it: When it comes to succeeding in business, who you know is just as important as what you know. We’ve seen VPs move from one company to another and take half their team with them. For that team, their relationship to the VP…

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Man diagramming marketing funnel on window

The Top 4 Challenges in Hiring Marketers

By The Betts Team / August 7, 2019
Posted in , ,

Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

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Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

By The Betts Team / August 5, 2019
Posted in

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

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How to Crush It at Your Next Networking Event

September 11, 2019

Critics might call it a cliche, but there’s definitely some truth to it: When it comes to succeeding in business, who you know is just as important as what you know. We’ve seen VPs move from one company to another and take half their team with them. For that team, their relationship to the VP…

Read More
Man diagramming marketing funnel on window

The Top 4 Challenges in Hiring Marketers

August 7, 2019

Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

Read More
Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

August 5, 2019

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

Read More