content marketing

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The Top 4 Challenges in Hiring Marketers

By The Betts Team / August 7, 2019
Posted in , ,

Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

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Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

By The Betts Team / August 5, 2019
Posted in

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

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Man diagramming marketing funnel on window

The Top 4 Challenges in Hiring Marketers

August 7, 2019

Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

Read More
Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

August 5, 2019

Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

Read More