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Director of Demand Generation New York

We are looking for a self-driven, creative, and analytical Director of Demand Generation in New York, NY who will be in charge of developing and executing effective multi-channel campaigns that drive new leads and nurture active accounts. You will play a critical role in the next phase of growth by delivering sales-ready leads to achieve customer acquisition and revenue goals.

 

Responsibilities

  • Serve as our Demand Generation leader, developing the strategy for how the company generates demand for our solutions amongst our target audiences
  • Own website end-to-end, recommending and implementing improvements to increase conversions
  • Create and qualify leads through lead-generation initiatives including SEM, SEO, retargeting, content syndication, nurture programs, social media, email campaigns, webinars and other lead-generating opportunities
  • Manage top of funnel activities through collaboration with Sales Development Representatives and maintain data accuracy for accounts, leads and contacts and any marketing campaign-related data and activities in Salesforce
  • Own the quarterly planning process for the demand generation budget, ensuring that programs are executed and funds are allocated to maximize program ROI and meet our sales goals
  • Optimize our marketing automation and lead nurturing processes
  • Manage reports and dashboards to provide visibility in marketing campaign results including inbound channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI

Qualifications

  • 5+ years of experience marketing in B2B technology, preferably SaaS
  • 3+ years of demand generation or online marketing experience across mid-market and/or enterprise accounts
  • Demonstrable experience leading and managing SEO/SEM, retargeting, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
  • Strong analytical skills and proven ability to use data to optimize campaign performance and identify new opportunities

Skills

  • Excellent written and verbal communications
  • Roll up your sleeves hands-on attitude
  • Embraces the challenge of building a business
  • Creative growth hacker who can create leverage from unexpected sources
  • Ability to independently analyze, recommend and act
  • Comfort in fast-paced and flexible environment
  • Hands-on experience with marketing automation platform
  • Hands-on experience with Saleforce a plus

Perks & Benefits

  • Competitive compensation
  • Stock options
  • 401k
  • Top-of-the-line health, dental, and vision insurance
  • Life insurance
  • Strong upward mobility and career growth opportunities
  • Flexible vacation policy
  • Frequent team events and outings

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