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Hired a New Sales Rep? Here’s How to Master the Employee Onboarding Process

By The Betts Team / October 21, 2019
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Here’s the scenario: You’re a sales leader building out a team of solid reps. Let’s say you just sped through the interview process and hired an Account Executive (AE) faster than you ever have before. Time to start celebrating, right? Not so fast. That AE may have accepted your offer, but they’re not ramped and…

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Betts Connect Takes the Big Apple at New York Tech Crawl

By The Betts Team / October 16, 2019
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Last week, the Big Apple’s tech sales and marketing community came out  for New York Tech Crawl – and we’re still glowing from what was definitely a party to remember. Hundreds of professionals joined us on a tour of 5 of the city’s most exciting tech offices, where company leaders offered free food and drinks…

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Workstation with laptop, notebook, and coffee

Is the Cover Letter Finished, or Just Evolving?

By The Betts Team / September 17, 2019
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Along with mayonnaise, department store shopping, and phone calls, there are claims that modern life has also killed job application cover letters. As specialist recruiters for sales and marketing professionals, we’re not so sure. According to surveys across the employment spectrum, 74 percent of recruiters say cover letters aren’t important and 46 percent of job…

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Tech Crawl Recap: Highlights from the Summer’s Hottest Networking Party

By The Betts Team / August 9, 2019
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What happens when 13 leading tech companies in downtown San Francisco stock up on food and drinks and open their doors to over a thousand Bay Area professionals? We found out last night at San Francisco Tech Crawl 2019 – and we’re still catching our breath from an event that proved, in no uncertain terms,…

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The Top 4 Challenges in Hiring Marketers

By The Betts Team / August 7, 2019
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Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

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