It’s a No From The CEO. Why?

December 11, 2018

Written by Carolyn Betts Fleming   You’ve made it to the last stage of your interview and have a final call with the CEO. A surprising number of people believe this is simply a closing checkbox and the job is in the bag, however the process is far from done.   As a CEO who…

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How to Help Your Sales Engineers Be Successful

December 6, 2018

On a successful sales team, the sales engineer should be fully integrated. This helps them to identify and understand the customer’s pain points and goals. Once the sales team determines the problem, they focus their efforts on building a relationship of trust with the customer. The sales engineer contributes to achieving this goal by bringing…

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Why did the Turkey break up with his girlfriend?

November 20, 2018

Q: Why did the Turkey break up with his girlfriend?   A: Because he couldn’t get to first baste!   Jokes aside, it’s scary and sometimes hard to make moves, especially around this time of year when family, friends, and food tend to take priority. Start small, maybe a Turkey Trot. It’s a sprint to…

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Recruiter Spotlight: Lauren Crane

October 10, 2018

How long have you been with Betts?   I’ll have been at Betts 3 years in December!   What’s your Betts story?   I started as a candidate with a Betts Recruiter. After a few different external interview processes, she told me that Betts was hiring. I started as an Recruiting Coordinator, then moved to…

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A Day in the Life of a Technical SE

August 30, 2018

Technical sales engineers are a part of the general sales department, responsible for assisting with the sale and support of complex technological products. Because these individuals are both client-facing and internally-based, not only must they be super tech-savvy, but they must also be able to present their product in a way that makes sense to…

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How to Sell Technical Products in 5 Steps

August 22, 2018

One of the biggest challenges in a technical sales position people face today is mastering how to sell technical products in an ever-complicated landscape. Whether you’re trying to sell a high-tech product to a low-tech prospect or you’re simply trying to cut through all the noise and get your product some real attention with that…

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Career Paths for Sales Engineers

August 16, 2018

Whether you’re a recent college grad just entering the workforce or you’re a seasoned sales engineering professional looking to make a career change, the choices available to you are many. To help you make a more informed decision, we thought it might be beneficial to explore some of the traditional and non-traditional options, along with…

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The Future of Sales Engineers

August 10, 2018

If you’re worried about the future sales engineer career opportunities, the job growth chart below from the folks over at Data USA should set your mind at ease.     Clearly the future is bright. But what will that future actually look like? What changes might occur over the next decade or so that will…

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The Art of the Pre-Sale

July 25, 2018

Sales engineering goes by many names. Field consultants. Technical account managers. Product managers. Product advisors. The list goes on and on.   Whatever specific professional title you want to assign to this sale position, it is a pivotal point of view for any organization. And in reality, it is somewhat of an art form.  …

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5 Tips to Be a More Successful Sales Engineer

July 20, 2018

Given the low up-front costs, scalability and ease-of-setup of most software as a service (SaaS) platforms, getting people to sign up is typically the easy part. It’s getting those customers successfully up-and-running that is the challenge. And in B2B sales, a seamless integration can mean the difference between a long-term customer and a disappointing cancellation.…

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