Sales

How to Help Your SE Be Successful

December 6, 2018

On a successful sales team, the sales engineer should be fully integrated. This helps them to identify and understand the customer’s pain points and goals. Once the sales team determines the problem, they focus their efforts on building a relationship of trust with the customer. The sales engineer contributes to achieving this goal by bringing…

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Why did the Turkey break up with his girlfriend?

November 20, 2018

Q: Why did the Turkey break up with his girlfriend?   A: Because he couldn’t get to first baste!   Jokes aside, it’s scary and sometimes hard to make moves, especially around this time of year when family, friends, and food tend to take priority. Start small, maybe a Turkey Trot. It’s a sprint to…

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The Reinvention of HR: People Ops

October 18, 2018

Like it or not, traditional human resources as we know it is undergoing a tremendous transformation. In fact, many forward-thinking companies have already made the transition from HR to a new model known as People Ops. Whereas traditional HR departments focus primarily on compliance from a company perspective, People Ops places the emphasis on maximizing…

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How to Structure an SE Organization

October 16, 2018

How to Structure an SE Org   Successful sales engineering organizations take careful attention, meticulous planning and strategic coordination in order to flourish. However, structuring your SE organization so that sales engineers can work cohesively with reps, managers and other staff can be challenging. Part of the problem is that SEs tend to be spread…

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Tips for Hiring SEs

October 4, 2018

How much time and money are you wasting on your sales recruiting efforts? If you don’t have the right strategy in place from the start, you could easily be costing your company money. This can all be avoided with the right screening processes. Whether you are building an entire team of sales engineers from the…

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Why Should You Invest in SEs?

September 7, 2018

Thanks to minimal up-front costs, scalability and ease-of use and setup, most software as a service (SaaS) platforms have high initial sign-up rates. Getting customers to successfully integrate those platforms, on the other hand, can be quite challenging. Yet when it comes to B2B sales, successful integrations are highly indicative of a trial signup converting…

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A Day in the Life of a Technical SE

August 30, 2018

Technical sales engineers are a part of the general sales department, responsible for assisting with the sale and support of complex technological products. Because these individuals are both client-facing and internally-based, not only must they be super tech-savvy, but they must also be able to present their product in a way that makes sense to…

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How to Sell Technical Products in 5 Steps

August 22, 2018

One of the biggest challenges in a technical sales position people face today is mastering how to sell technical products in an ever-complicated landscape. Whether you’re trying to sell a high-tech product to a low-tech prospect or you’re simply trying to cut through all the noise and get your product some real attention with that…

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Career Paths for Sales Engineers

August 16, 2018

Whether you’re a recent college grad just entering the workforce or you’re a seasoned sales engineering professional looking to make a career change, the choices available to you are many. To help you make a more informed decision, we thought it might be beneficial to explore some of the traditional and non-traditional options, along with…

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The Future of Sales Engineers

August 10, 2018

If you’re worried about the future sales engineer career opportunities, the job growth chart below from the folks over at Data USA should set your mind at ease.     Clearly the future is bright. But what will that future actually look like? What changes might occur over the next decade or so that will…

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