Employers

SDR in office with headset

Tips for Hiring the Sales Development Representative of Your Dreams

By The Betts Team / August 12, 2019
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Looking to build out your team of Sales Development Representatives (SDRs)? You aren’t alone. In fact, according to the Bridge Group, 6 out of 10 SaaS companies have a minimum of one SDR on staff. Finding the right SDR is a tall order, but it can instantly fuel your lead funnel and sales pipeline. How?…

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Man diagramming marketing funnel on window

The Top 4 Challenges in Hiring Marketers

By The Betts Team / August 7, 2019
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Many people think engineering is the hardest role to hire for. But we would argue that hiring marketers is even harder. With engineering, you can at least give candidates a coding test or review samples to adequately gauge their competence and level of expertise. It’s harder to do that when you’re looking for a Content…

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Person typing about content marketing on typewriter

4 Tips for Hiring the Content Marketing Manager of Your Dreams

By The Betts Team / August 5, 2019
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Demand is on the rise for skilled content marketers in the SaaS space. But supply is scarce. We’ve chatted with lots of employers who report trouble filling content marketing headcount when doing their own recruiting. And with more and more companies investing in content marketing resources, there’s more and more competition for access to this…

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Seven Excuses Managers Use for Failing to Fire and Why They Should Reconsider

By Carolyn Betts Fleming / July 19, 2019
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Hiring? Then you may have noticed something—attracting and hiring the right talent for your open roles may be more challenging than it was a few years ago. If this sounds familiar then don’t panic, you aren’t alone.

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Your Guide to Attracting Killer Talent Has Arrived

By The Betts Team / July 15, 2019
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Hiring? Then you may have noticed something—attracting and hiring the right talent for your open roles may be more challenging than it was a few years ago. If this sounds familiar then don’t panic, you aren’t alone.

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Creating a Compensation Plan for SDRs

By The Betts Team / March 14, 2019
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Over the past 9 years, we’ve seen compensation plans evolve dramatically from an all-commission model to a 50/50 split, with base paying increasing over 30% in a short timeframe. The best comp plans that we’ve seen focus on creating factors that maximize the incentive for the employee while ensuring that the business can efficiently handle…

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Team-Building to Keep Your Employee Retention High

By The Betts Team / March 8, 2019
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Written by Jordan Choo   If you own a business, you know how essential it is to keep your employees around. Having to continually hire new staff members due to others leaving ends up costing you time and money.   A new employee takes time to train before you can trust them to be on…

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How to Help Your Sales Engineers Be Successful

By The Betts Team / December 6, 2018
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On a successful sales team, the sales engineer should be fully integrated. This helps them to identify and understand the customer’s pain points and goals. Once the sales team determines the problem, they focus their efforts on building a relationship of trust with the customer. The sales engineer contributes to achieving this goal by bringing…

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The Reinvention of HR: People Ops

The Reinvention of HR: People Ops

By The Betts Team / October 18, 2018
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Like it or not, traditional human resources as we know it is undergoing a tremendous transformation. In fact, many forward-thinking companies have already made the transition from HR to a new model known as People Ops. Whereas traditional HR departments focus primarily on compliance from a company perspective, People Ops places the emphasis on maximizing…

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