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The Betts Team

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Sales vs. Marketing: What to Know about Onboarding

By The Betts Team / October 17, 2019
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Did you know it costs SaaS companies an average of $97,000 every time a sales representative quits? And new salespeople are more likely to stay with a company for three years or longer if there is a formal employee onboarding process in place.    When you’re starting a new SaaS sales job, the first 90…

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Betts Connect Takes the Big Apple at New York Tech Crawl

By The Betts Team / October 16, 2019
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Last week, the Big Apple’s tech sales and marketing community came out  for New York Tech Crawl – and we’re still glowing from what was definitely a party to remember. Hundreds of professionals joined us on a tour of 5 of the city’s most exciting tech offices, where company leaders offered free food and drinks…

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Q4 2019 Has Arrived. Here’s How to Make It a Great One.

By The Betts Team / October 11, 2019
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As we stand at the beginning of the last quarter of the year, one big thought comes to mind: 2019 is almost over already? They say time flies when you’re having fun, so if you, like us, feel that the year has flown by, hopefully it means you’ve had a fulfilling and successful 2019. If…

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Negotiating Multiple Job Offers Like the Boss You Are

By The Betts Team / September 30, 2019
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So you went on a spate of job interviews, and ended up with not one, but two offers. Congratulations – you’re a boss! Now comes a new dilemma: Which do you accept, which do you decline, and how do you negotiate multiple job offers simultaneously? It’s a decision that goes deeper than which job better…

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5 Ways Small Businesses Can Attract Talented Professionals

By The Betts Team / September 25, 2019
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So, you’re ready to put some startup funding to use and build out your sales and marketing ranks? Whether you’re a tech entrepreneur or a seasoned HR professional, recruiting as a small business in the technology sector has its challenges.   Large enterprise software companies have brand recognition and broad reach with mass followings on…

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Beware These Job Interview Questions. Then Nail Your Answers.

By The Betts Team / September 20, 2019
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The conventional wisdom around what questions to expect during a job interview hasn’t changed in a very, very long time. How often have you been advised to expect job interview questions about your strengths and weaknesses, or your five-year plan, or reasons for leaving your job? Of course, one of the main reasons advice like…

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Is the Cover Letter Finished, or Just Evolving?

By The Betts Team / September 17, 2019
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Along with mayonnaise, department store shopping, and phone calls, there are claims that modern life has also killed job application cover letters. As specialist recruiters for sales and marketing professionals, we’re not so sure. According to surveys across the employment spectrum, 74 percent of recruiters say cover letters aren’t important and 46 percent of job…

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Betts Spotlight: Stephan Gray on Hiring, and Being Hired, through Betts Recruiting

By The Betts Team / September 13, 2019
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Stephan Gray is an SDR Manager at SteelHouse, a Los Angeles-based advertising software company. He first started working with Betts Recruiting about two years ago, when he was an SDR. He’s also something of a rare case in the Betts network, having worked with us on both sides of the hiring process – he started…

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Betts Spotlight: Sayre Sherrill on Her Betts Experience, and Succeeding in Startups as a Young Professional

December 12, 2019

Sayre Sherrill has had quite a journey. She started working on the Business Development team at LiveRamp, an ad tech company, right out of school, and in the years since has evolved into her current role as a Solutions Architect. Every step of the way, LiveRamp has been growing – and Sarye has grown right…

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Long Weekends, and Other Things to Be Thankful For

November 26, 2019

Listen: Can you hear that? Could it be…yes, it is! It’s the sound of someone arguing with their cousin over the best stuffing recipe!   Thanksgiving 2019 is almost here, and as we get ready to load up on pumpkin pie and watch shivering reporters cover the Macy’s Thanksgiving Day Parade, let’s not forget what…

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Betts Spotlight: Brandon Evans on the SaaS Sales Model, Key Skills for SDRs, and More

November 20, 2019

Brandon Evans is controlling his own destiny. A little over a year ago, he partnered with Betts to help get his foot in the door of the SaaS industry and forge his way into New York City. Now he’s a Sales Development Representative (SDR) at, a SaaS platform for social media listening, engaging, publishing,…

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5 Musts for the Perfect Post-Interview Thank-You

November 15, 2019

What are the three keys to writing the perfect post-interview thank you message? Read on and learn how to make a positive final impression.

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Our Top Resume Tips to Help You Land Your Dream Job in 2020

November 13, 2019

The new year isn’t so far away. And as you work on your “new year, new me” social media posts, know that every year also brings a new job market. What kind of resume do you need to land your dream job in 2020? For starters – and as always – a great resume is…

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Man with laptop working on professional profile

Don’t Underestimate the Power of a Great LinkedIn Profile

November 7, 2019

Looking for some professional momentum? Whether you’re strategizing your next big career move, or ready to redefine social selling as we know it, look no further than your LinkedIn profile. In addition to amassing an impressive professional network, LinkedIn can help you navigate fast, bold networking and career moves. More than just a job search…

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Betts Spotlight: Sheila Ahi on Sales, Representation, and Her Recruiting Journey

October 30, 2019

Sheila Ahi knows how to get a lot done in the first few months of a job. She’s a Growth Manager at Segment, a company specializing in tech stack integrations for businesses. As a Growth Manager, Sheila is part of Segment’s SDR team. She was hired at Segment through Betts Recruiting, and within just a…

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Man working at desk preparing for promotion

When and How to Ask for a Promotion

October 28, 2019

So you’ve been toiling away at your job for a while now and you feel stifled and root-bound. You can see opportunities for career advancement and you want in. You deserve a promotion. But before you go cap-in-hand to the boss, you need to know how to ask for a promotion. Here are some things…

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Joining hands for sales and marketing teamwork

Want to Enhance Your Marketing and Sales Funnel? Hire Candidates with Cross-Functional Experience

October 23, 2019

If you, as a manager, haven’t dealt with friction between your Sales and Marketing teams, you’re a rare case. It seems any time there’s stoppage in the marketing and sales funnel, each team starts pointing fingers at the other. Sales says the leads are useless. Marketing says Sales isn’t qualifying as many leads as they…

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Hired a New Sales Rep? Here’s How to Master the Employee Onboarding Process

October 21, 2019

Here’s the scenario: You’re a sales leader building out a team of solid reps. Let’s say you just sped through the interview process and hired an Account Executive (AE) faster than you ever have before. Time to start celebrating, right? Not so fast. That AE may have accepted your offer, but they’re not ramped and…

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